Scoping Data Questions Using the CONVO Framework

Scoping Data Questions Using the CONVO Framework

The CoNVO framework includes context, need, vision, and outcome that facilitates success in a data project (Shopenova, 2021). The context describes the background to be addressed in the project, while the need describes the challenges that are to be handled (Foong, 2020). The vision outlines the solution to be built, and the outcome details what is to be achieved by the project for it to be considered a successful project (Foong, 2020).

Context: A manager at a grocery store has noticed that some products were quickly moving in the past year, but they are no longer moving. Instead, customers have started buying more of other products and not those that were previously popular. This results in products going bad on the shelves. The manager would like to have the once-popular products moving because they brought good business returns. Therefore, data is required from customers as feedback to improve products and services. However, the process of feedback collection would require some creativity to capture customers’ attention.

Need: Currently, there is no specific system to capture customers’ feedback on particular products.

Vision: A feedback tab could be implemented next to the grocery products that require evaluation.

Outcome; A touch tab could be mounted next to the grocery shelves for customers to rate the day’s groceries on a scale of zero to five how satisfied they are with the groceries that day. The feedback process would be made as simple as possible by making it a touch screen. A customer touches one of the groceries on the screen and then touches a score between zero and five. This would enable the manager to identify what was different on days when certain groceries received positive or negative feedback.

References

Foong, N. W. (2020, November 9). The four parts of the project scope. Retrieved from https://betterprogramming.pub/the-four-parts-of-project-scope-2275b47e3a90

Shopenova, A. (2021, January 10). How to ask the right questions as a data scientist? Retrieved from https://medium.com/swlh/how-to-ask-the-right-questions-as-a-data-scientist-9fc9c1e2285

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How to Scope Data Questions. In this video, Max Shron describes a scoping framework based on Context, Needs, Vision, and Outcome.

http://blog.mortardata.com/post/91270402361/max-shron-thinking-with-data-talk

Watch this video in its entirety if possible, but watch at least from 7:52 to 21:55. There is also a printed transcript included below the video link.
Use the described CONVO framework to describe a real or imagined data-related project.
Post a description of your data reporting-related project that includes at least one sentence each for context, need, vision, and outcome.