PR Case Study Part 4- Final Draft Pitch Letter

Topic 7 – Pitch Letter

Email Subject Line: Pattern Beauty Exhibition Pitch

Hi Mr. Larry,

I am contacting you because I would like you to cover the coming Pattern Beauty Exhibition. Pattern Beauty is a fast-growing hair care products company. The company’s sales have increased by almost 15%. The company recognized the efforts that customers have made to grow the business. Therefore, we decided to create some new products to give the customers greater benefit of choice. Pattern Beauty invested over a year in testing the quality of its hair care products. The new line includes moisturizers, leave-in conditioners, shampoos, and deep conditioners specifically made for Type 3 and 4 natural hair. These products are some of the most hydrating compared to others in the market. Most natural hair product users are looking for the kind of hydration that Pattern Beauty will offer them. The products created in the newest Pattern line consider customers’ needs, such as hydration.

Pattern Beauty will be holding an exhibition of the new product line at the New York Expo Center on 16th April 2021 from 11:00 a.m. to 4:00 p.m. This event will be a great opportunity for customers to come and experience the products for the first time. They will have an opportunity to collect samples and test them on their hair before committing to buying the products. The event will also be open to local community members who want to experience the products. We hope it will be an engaging event between the company, beauty experts, and the members of the population.

If you cover this event, you will have the chance to interact with the audience to get their opinion on the current needs and trends in the haircare market. The event will also target influencers whose opinions and experiences with beauty products will be valuable to the magazine. The journalists will also have a chance to talk to some of the product development team members who will be available to discuss the products’ elements and the value they offer consumers. This will be a great source of information on the elements that customers are looking for in natural hair care products in the market today. More information on this event will be on the Pattern Beauty website.

We hope you will be interested in reporting some of the interesting trends happening in the beauty world. The Pattern Beauty exhibition is a great location to get information and interact with customers and experts in the industry. This event will be a source of valuable information for your readers. We are looking forward to hearing from you.

Thank you,

Pattern Beauty.

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