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Personal Branding

Personal Branding

Benefits of Personal Branding

Personal branding on social media boosts a user’s credibility. Once job seekers upload a face behind their social media profiles, employers and other target audiences will likely trust them (Nanayakkara & Dissanayake, 2020). Besides, clients and employers consider one’s reputation before they engage them. Also, according to Petruca (2016), personal branding on social media is key to forming essential relationships. One thing on social media is that one never knows who they are talking to. Therefore, a random social conversation may be helpful if one party needs another party’s services. Therefore, social media marketers are encouraged to respond to as many messages as possible.

Moreover, social media platforms allow brands to market for free. A constant presence on social media and regular posting gives a brand free publicity (Johnson, 2017). One would have to pay if they were marketing through traditional platforms. Social media personal branding also generates leads and creates sales. Research shows that 77% of customers are more likely to buy from a personal brand than a business brand. The idea is that at the end of the day, customers buy from people and not brands. A one-on-one engagement between sellers and buyers builds long-lasting trust, which can potentially convert to sales.

Additional Recommended Social Media Marketing Platforms


Other than LinkedIn, Eboni can use Facebook to market her services. Unlike other platforms, Facebook allows marketing using different modes other than text, including photos and videos (Butow et al., 2020). Also, one can market their services or products by commenting on influencers’ pages. Influencers naturally attract many followers; hence, commenting on their pages will redirect the audience to a marketer’s page.


A marketer can also use Quora to drive a professional brand. The platform is a question-and-answer site where questions on different subject matters are asked, answered, and edited (Botticello, 2020). Other than being a site where one can learn various subject matters from the best experts, marketers can use the platform to build credibility, showcase expertise, and elevate a brand.


Botticello, C. (2020). The Best Platforms to Build Your Personal Brand. Medium.

Butow, E., Allton, M., Herman, J., Liu, S., & Robinson, A. (2020). Ultimate Guide to Social Media Marketing. Entrepreneur Press.

Johnson, K. M. (2017). The importance of personal branding in social media: educating students to create and manage their personal brand. International journal of education and social science4(1), 21-27.

Nanayakkara, N. W. O. K. D. S. P., & Dissanayake, D. M. R. (2020). Application of Social Media for Personal Branding: A Conceptual Review. The International Journal of Business & Management, 8(1).

Petruca, I. (2016). Personal branding through social media. International Journal of Communication Research6(4), 389.


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Unit 4 DB: Personal BrandingUnit 4 DB: Personal Branding
As social media advances, personal branding is becoming more important than ever. It’s an intentional effort to influence public perception and position yourself as an authority in your industry. Put simply; it is your reputation!

Personal Branding

Personal Branding

Simulated Business Scenario
Eboni is about to graduate with her Marketing degree from Post University. She has begun her job search for a social media management role and is interested in working in the tech industry. Although Eboni recently updated her LinkedIn profile, she has only gotten a handful of leads. She wants to start personal branding across other social media channels to stand out from other job seekers. Eboni has already started defining her niche and wants to be seen as an expert in her field.
Eboni has asked you to help coach her as she continues to develop her personal brand. What thoughts would you share with Eboni regarding the following two questions?
What are the benefits of Eboni building her personal brand on social media?
Which additional social media platforms would you recommend Eboni become active on as she tries to perfect a competitive advantage as a social media marketer in the tech industry?

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