Online Video Streaming Timeline

Online Video Streaming Timeline

1st January 1983 – The Internet Was Launched

The launching of the internet made it easier for people to access online content on various servers. The main impact of this event on the media was the rise of different forms of online media. The event also increased the use of the internet in American society and the rise of innovations aimed at providing entertainment content on the internet.

Late 1980s to 1990s – Emergence of Video Compression Technologies

According to Li et al. (2013), the development of online video streaming began in the late 1980s with the emergence of video compression technologies. Video compression technologies have made it easier to reduce the size of large video content to meet the size requirements of online video streaming servers. This event impacted media by enabling online video streaming users to edit content before uploading it online. The event also impacted American culture by creating a shift from the use of traditional media to view video content to streaming content that suits individual preferences.

3rd April 1995 – Development of the First Media Player

The development of the first media player impacted media by initiating the commercialization of online video content. The event also impacted American culture by increasing the use of online video streaming as a form of entertainment because most entertainment content was being sold on online video streaming sites.

29th August, 1997 – Netflix Was Launched

When Netflix joined the online video streaming sector, there was an increase in the commercialization of online video content. The main impact of this event on the media was the rise of copyright issues because most of the content being uploaded on Netflix at the time was copyrighted. The event also impacted American culture by reducing the viewership in cinemas since most people could access movies on Netflix.

14th February 2005 – YouTube Was Launched

Launching YouTube increased competition in the commercialization of online video content. The event impacted the media by increasing the variety of online video content that people could stream since companies in the online video streaming sector focused on distinguishing themselves from competitors and attracting more customers. The event also impacted American culture by influencing musicians to sell their content on YouTube to increase viewership while still making money.

2006 – Bandwith Problems

Internet bandwidth problems slowed down the development of online video streaming because they increased operating costs for companies offering online video streaming services. According to Lamare (2020), YouTube bandwidth expenses in 2006 amounted to $1 million, thus affecting its revenue. The main impact of the bandwidth problems on the media was the poor quality of online video content. The main impact of the event on American culture was a shift to viewing the latest movies in cinemas to get access to high-quality video content.

2008 – The First Smart Television Was Introduced

The introduction of the first smart television increased the consumption of online video content. The main impact of this event on the media was the increase in the number of companies providing online video streaming services. The event also impacted American culture by reducing outdoor activities in most households because people could access multiple online video-streaming sites on television.

22nd November, 2008 – YouTube’s First Live Stream

YouTube’s first live event increased awareness about the existence of online video streaming. The event impacted the media by increasing innovation in online video streaming to enhance the quality of video content because other online video streaming companies wanted to gain a competitive advantage over YouTube. The event impacted the American culture by influencing more people to consider online video streaming as a major source of entertainment content

6th June 2011 – Twitch Was Launched

Launching Twitch spearheaded the development of the online video gaming sector and impacted the media by promoting internet improvements to avoid buffering. The main impact of this event on the media was increasing the variety of media content that people could use for entertainment. The event also impacted American culture by introducing a new form of socialization, which includes socializing in a virtual gaming setting.

2019 – Streaming Wars

The streaming wars began because of the stiff competition in the online video streaming sector. The main impact of the wars on the media was the differentiation of online video streaming services. Streaming wars also impacted American culture by increasing a preference for watching movies at home rather than in Cinemas because there was access to a variety of movies.

2020 – COVID-19 Pandemic

The COVID-19 pandemic had a major impact on the development of online video streaming. The movement restrictions forced people to look for alternative indoor sources of entertainment, leading to an increase in subscribers on online video streaming sites such as Netflix, Amazon Prime Video, and Hulu. The pandemic also led to the rise of new online video streaming sites such as TikTok. The main impact of the pandemic on the media was the increase in the demand for online media content. The pandemic also impacted the American culture by transforming the choice of recreational activities in most households since people were restricted to indoor recreational activities such as playing video games and watching movies and TV shows.

References

Lamare, A. (2020, June 2). How streaming started: YouTube, Netflix, and Hulu’s Quick Ascent. The Business of Business. https://www.businessofbusiness.com/articles/a-brief-history-of-video-streaming-by-the-numbers

Li, B., Wang, Z., Liu, J., & Zhu, W. (2013, October 1). Two decades of internet video streaming: A retrospective view: ACM transactions on multimedia computing, communications, and applications: Vol 9, no 1s. ACM Transactions on Multimedia Computing, Communications, and Applications. https://dl.acm.org/doi/10.1145/2505805

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Research Online video streaming service.
Evaluate how online video streaming services developed over time and explain their evolution in the United States.
Identify the challenges and milestones related to its development and how the Online video streaming service became part of contemporary American society.

Create a horizontal or vertical timeline using a timeline template in Microsoft® Word, Canva®, or a program of your choice.

Include the following information in your timeline:

List at least 6 major events in chronological order that are part of the evolution of online video streaming services. These major events could include important milestones, technological advancements, and challenges related to the development of online video streaming services.
Provide a 2 sentence description of each chosen event.
Provide the dates associated with the chosen events and the event’s impact on the media and American culture.

Cite at least 2 sources to support your assignment.

Format your citations according to APA guidelines.