New Kings of Marketing Documentary Assignment- Marketing 301

New Kings of Marketing Documentary Assignment- Marketing 301

After viewing the “New Kings of Marketing” documentary, the place of influencers and social media in the modern marketing landscape is uncovered. Influencers have revolutionized the marketing landscape significantly, being the primary means companies seek to promote goods and services to potential customers. According to Li and Leonidas (n.p.), social media influencers bear particular influence and follow various social media platforms such as Facebook, YouTube, Twitter, and Instagram. Influences are considered experts in various niches; their followers highly value their recommendations or opinions. The documentary confirms that using social media influencers to endorse goods and services contributes significant revenue for contracting companies. Essentially, this is so because an endorsement from an influencer for a given product can reach a massive audience and create brand awareness. Additionally, followers of an influencer are likely to buy the endorsed product because they trust the recommendations provided by the influencer. A case of influencer endorsement for a product is considered in the next section. Hire our assignment writing services in case your assignment is devastating you. We offer assignment help with high professionalism.

The fashion brand Fashion Nova is considered to examine its partnership with a social influencer. The company engaged a social media influencer, Cardi B, to promote its brand and products. The company’s primary market includes Gen Z and millennial consumers. Cardi B is a social media influencer who has obtained a massive social media following from music rapping, with more than one hundred million followers on Instagram (Sinha and Thomas 47). The influencer promoted a clothing line of Fashion Nova on her various social media platforms. The outcome of the promotion was remarkable and offered an insight into how social media influencer business has changed the modern marketing landscape. The traffic experienced on Fashion Nova’s website increased by more than 600%. Further, the fashion clothes the media influencer wore on the day of airing the marketing message sold out within a day, finishing the entire stock in the company. As a result, the partnership between Cardi B and Fashion Nova helped significantly boost the company’s revenue.

The case above is a true reflection of the New Kings of Marketing, as discussed in the documentary. Specifically, Cardi B received $20,000 per month for wearing Fashion Nova products. On the part of Fashion Nova’s line, over $1 million was generated daily. It is worth noting that social media influencers are of paramount significance in the fashion and beauty sector, with all other competitors of Fashion Nova having engaged influencers to promote products and services. For instance, Glossier, a beauty brand operating in the industry, partnered with Emily Weiss, a social media influencer. Later, Emily Weiss took up the CEO position of the brand to ensure maximum benefits are achieved from the millions of followers that the celebrity has on social media. As a result, the company’s valuation grew to over $1 billion within a year, which can be attributed to engaging a social media influencer.

The discussion above confirms that social media influencers are the new kings of the marketing landscape. Companies engage in partnerships with social media influencers to endorse products and services to generate impressive numbers in revenue. Social media influencers’ massive following on social media platforms prove to be an essential target market in modern marketing. An influencer can create significant brand awareness within a day as opposed to traditional platforms such as magazines and newsletters. Therefore, businesses should consider this new development in the marketing landscape to promote their products and services. However, it is vital to ensure that the selected influences align with the target audience’s values and company values for success to be achieved.

Works Cited

Li, Fangfang, Jorma Larimo, and Leonidas C. Leonidou. “Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.” Journal of the Academy of Marketing Science 49 (2021): 51-70.

Sinha, Indrajit Jay, and Thomas Fung. “How social media micro-influencers are disrupting the business of youth fashion.” Rutgers Business Review 6.1 (2021): 44-50.

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After viewing the Documentary New Kings of Marketing please provide the following.

In a short essay research the use of a social media influencer for a product, service, or company.  (Your choice)

(Options for discussion)

What type of revenue has the influencer produced since endorsing the particular product, service, or company?

New Kings of Marketing Documentary Assignment- Marketing 301

Maybe even uncover what the organization paid this person for their endorsement.

How was this particular person sought out to market the product, service, or company? (Do they actually use the product or were they introduced due to an endorsement deal?)

Is the company owned by the particular influencer?

Do competitors of your researched product, service, or company use influencers to market their product?