Mission Statement and Code of Ethics for Alaskan Airlines

Mission Statement and Code of Ethics for Alaskan Airlines

Mission Statement for Alaskan Airlines

The mission of Alaskan Airlines is to connect people and communities across Alaska through safe, sustainable, and reliable air travel. The statement is in line with emerging trends in the sector (Yang et al., 2020). Achieving this mission is based on various activities that the airline considers to be important. They include:

• Providing affordable flights to customers in urban and remote destinations throughout the area served by the airlines.
• Offering all-time accessible services to customers to ensure reliability
• Leveraging significant operations expertise acquired over time to maneuver challenges in weather and geography of the flight regions.
• Investing in fuel-efficient aircraft and sustainable aviation practices to reduce potential environmental impacts as a measure to support the long-term well-being of communities and customers that are served.
• Developing an organizational culture that prioritizes exceptional customer service, employee empowerment, and deep commitment to the unique cultural heritage held by the people of Alaska.

Fundamentally, Alaskan Airlines strives to be more than a service provider as it enables the lives of passengers, businesses, and industries while being socially responsible. Undeniably, air travel is a lifeline to thousands of Alaskans. It is about providing hope and vital services to isolated rural villages, bringing those who are separated by great distances closer together, and it is about the economy, the lifeblood of this great state. Notably, this critical position shall be performed with professionalism, honesty, and an environmentally friendly approach to make Alaskan Airlines a carrier that adds value to passengers’ lives as well as a part of the success story of the region to which we are glad to belong.

Alaskan Airlines Code of Ethics

• Safety First

The well-being of our passengers, employees, and the communities in which Alaskan Airlines operates will always be paramount. It is our policy to maintain the highest level of safety, and we owe this to proper and intense training, safety checks, and a strong safety program.

• Integrity and Accountability

Alaskan Airlines always sticks to the best ethical business principles in ensuring that all business dealings are done ethically. These are responsibilities and accountability for any actions and decisions we mak,e and efforts to gain the trust of the passengers, business collaborators, and members of the society.

• Environmental Stewardship

While being a company of the twenty-first century and located in one of the greatest wilderness frontiers of the world, Alaskan Airlines is culturally very responsible for the environment and has a solid policy of environmentally friendly aviation, matching top airlines in the industry (Ruban & Yashalova, 2020). We are always on the lookout for where and how we can create minimal impact on our environment and the ecosystems we impact.

• Empowering our People

Employees of the Alaskan Airlines corporation are indispensable sources. The equal employment opportunity and affirmative action policy statement for our company is as given below:

“We believe that our people are our greatest assets. Therefore, we foster staff development, employ teamwork, creativity, and caregiver culture.”

• Serving our Communities

We are a company that has its origins in the regions it operates in. That is why the overall motivation is directed by the goal of becoming a driving force of positive change in these societies. We remain involved in partnerships, promote local endeavors, and aim to be a responsible, attentive, and sensitive corporate member who acts as a positive contributor to the quality of life of the people of Alaska.

• Culture of Continuous Improvement

We embrace a culture of ongoing learning. We constantly seek feedback from our stakeholders and leverage the latest technologies and industry best practices to enhance our operations, products, and services.

References

Ruban, D. A., & Yashalova, N. N. (2020). Climate-friendly ethics are prescribed by top world Airlines: Empirical evidence. Climate, 8(10), 119.

Yang, L., Ngai, C. S., & Lu, W. (2020). Changing trends of corporate social responsibility Reporting in the world-leading airlines. PloS one, 15(6), e0234258.

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An important part of a strategic plan is the vision and mission statements. These create an alignment of the Code of Ethics, organizational structure, culture, and operations. It sets the foundation for every part of the system.

Mission Statement and Code of Ethics for Alaskan Airlines

A Mission Statement should answer three questions: What you do, how you do it, and why you do it.

For this assignment:

Create a working mission statement for Alaskan Airlines. The mission statement should be written based on the above criteria.

Based on your analysis, create a Code of Ethics for Alaskan Airlines. These should be in bullet points and formatted through a creative process.