Mission and Vision Statements for Healthcare Organizations
A mission statement of a health organization summarizes the core purpose, focus, and objectives of the organization across healthcare systems. A vision statement, on the other hand, describes what the health organization aspires to achieve and the impact it aims to create within the healthcare system. According to Alegre et al. (2018), mission statements are strategic tools that organizations employ to emphasize the uniqueness and identity of their services and products to the market. Strong mission and vision statements are important for healthcare organizations as they direct the actions of healthcare workers and define performance standards and expected levels of care quality. Strong vision and mission statement inspire the health organization’s employees to remain focused on providing quality care services. The statements are also important as they act as facilitators for both internal and external collaboration and define how consumers view and relate to the health organization (Bowen, 2018).
Vibrant America is a healthcare organization that offers disease testing technologies and testing services for both patients and physicians. The organization’s mission statement is, “Dedicated to bring clinically relevant test at a rapid pace to enable affordable high-quality diagnostics to every individual.” Vibrant America has combined its mission and vision statement to create a comprehensive mission statement. The institution’s goals in the mission statement have been highlighted by terms like “clinically relevant tests,” “Rapid pace,” and “affordable high-quality diagnostics.” The Vibrant America mission statement strongly presents the health organization as an organization committed to excellence. The mission statement of Vibrant America is a strong mission statement and well presents the company as it clearly identifies the purpose of the organization, its objectives, aims, and how it intends to impact the health of the community it serves. The comprehensive mission statement clearly defines Vibrant America’s reason for existence within the healthcare system and its objectives internally and externally.
Alegre, I., Berbegal-Mirabent, J., Guerrero, A., & Mas-Machuca, M. (2018). The real mission of the mission statement: A systematic review of the literature. Journal of Management & Organization, 24(4), 456-473.
Bowen, S. A. (2018). Mission and vision. The international encyclopedia of strategic communication, 1-9.
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What is the importance of creating strong mission and vision statements for healthcare organizations? Provide examples.
Research and select a healthcare facility or organization of your choice (hospitals, clinics, healthcare manufacturers, insurance) to respond to the following:
Identify a healthcare facility.
State the mission and vision statements for the facility.
Identify key terms that represent the facility’s goals.
Identify whether the mission and vision statements for the facility are a strong or weak representation of the organization.
Explain why you think the statement is a strong or weak representation of the organization.
organization chosen www.vibrant-america.com
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