IMC Reflection At the beginning of this course, I knew little about Integrated Marketing Communications (IMC) in public health. I largely associated IMC with corporate marketing and had minimal...
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IMC Appendix Understanding the Target Population Individuals with disabilities (IWD) experience specific barriers to healthcare information and services, and public health communication needs to be...
IMC Interview with Stakeholders As a preliminary step toward developing an understanding of parents’ vaccine hesitancy about children of the permissible age for daycare, I interviewed Dr. Emily...
IMC Section 6 – Implementation RE-AIM Questionnaire (Hypothetical Social Marketing Plan) The RE-AIM framework provides a structured approach to evaluating public health interventions. Reach This...
Radio Script for the IMC Project Presentation Welcome, and thank you for tuning in! My name is Sherita Dobbins, and I’m thrilled to be speaking with you today about an urgent public health effort to...
Enhancing Communication and Collaboration in Healthcare Project Implementation Hospital falls are one of the persisting health concerns. They have been implicated in patient injuries and a growing...
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