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IMC DB 2

IMC DB 2 Integrating Communication Theory into COVID-19 Vaccination Promotion The Health Belief Model (HBM), the communication theory that resonates most with me and offers the most useful framework...

IMC Section 2

IMC Section 2 Market Research Plan: Promoting COVID-19 Vaccination in Daycare-Aged Children in Mississippi Research Questions The following research questions will guide this study: What are the...

IMC First Section of Final Project

IMC First Section of Final Project Problem Statement Vaccine hesitancy among parents is leading to low COVID-19 vaccination rates among daycare-aged children, putting young children and communities...

IMC Introductory Reflection

IMC Introductory Reflection Integrated Marketing Communications (IMC) offers an exciting learning chance even though I do not know much about it. The experience of connecting public health with IMC...

IMC Discussion Board 1

IMC Discussion Board 1 Social marketing uses marketing principles to promote behaviors benefiting individuals and communities, such as healthy living and vaccination uptake. Unlike commercial...

Health Advocacy

Health Advocacy Advocacy, making laws, and bringing about legislative changes, especially in public health legislation, are collaborative processes. As outlined in Chapter 6, “Legislative Change:...