Media Technologies
Technological advancements in the digital era have revolutionized communication by introducing media technologies. According to Hodkinson (2010), digital media has created a convergence of previously divergent communication types, caused dramatic changes in the relationship between audiences and media producers, diversified, pluralized, and fragmented the media world, and enabled users to connect to the media constantly. Media technologies enrich human communication by facilitating faster information exchange across long distances. Media technologies also enrich communication by enabling humans to express themselves verbally and in non-verbal communication. For example, humans can use media technologies to create videos that express their emotions. Media technologies also enable people to connect in real time, thus improving communication because people can get instant feedback. Do you need any help for completing your assignment ? Contact us at eminencepapers.com. We endeavor to provide you with excellent service.
However, media technologies may distort messages during communication due to using the wrong tone and words. Media technologies may also limit communication effectiveness when the message recipient fails to give the intended feedback. For instance, the effectiveness of email communication relies on the willingness of the email recipient to respond, and the sender has no control over the recipient’s decision to respond. The advantages and disadvantages of using media technologies in technologies raise concerns on whether media technologies should be embraced in communication in the business environment. In my opinion, businesses should consider integrating media technologies into their communication because the benefits outweigh the negative consequences. Negative consequences such as the unresponsiveness of the message recipient can also be reduced based on the choice of words and constant communication to prompt response even though the response may not be instant.
References
Hodkinson, P. (2010). Media, culture, and society: An introduction. SAGE.
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Question
Do media technologies, in general, enrich human communication, or do the negative consequences outweigh the benefits?