Matching Pricing Strategies with Businesses
Bentley Motors – Premium Pricing. These vehicles are among the most expensive ones due to their perceived high quality (Schindler, 2011). They spend a good amount of time to produce and market.
Motorola – Competitive Pricing. Motorola is forced to price competitively because cellphones have saturated the market (Schindler, 2011). For instance, Samsung have the Galaxy line of smartphones and Motorola have the Moto version, which makes them remarkably similar. To have a chance against the competition, they must price competitively.
Kohl’s – Competitive Pricing. This company is known for its great products and fair prices. Putting low prices on some items such as clothing enables them to penetrate the market.
Dish Network – Promotional Pricing. This is because they are always advertising their products. Promotional pricing, in this case, convinces people to choose them over their competition (Schindler, 2011). With the existence of Hulu and Netflix, they are forced to offer promotions that guarantee lower prices for a period to stay ahead of the competition.
Reference
Schindler, R. M., & Schindler, R. (2011). Pricing strategies: a marketing approach. Sage.
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Question 
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
Matching Pricing Strategies with Businesses
Match each business with the pricing strategy that you believe the business is using.
Discuss why you think the business is using the pricing strategy that you did.
PRICING STRATEGY
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
BUSINESS
Bentley Motors
Motorola
Kohl’s
Dish Network
Number of pages: 1/2
References/sources: 1
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