Latest News - Marketing

Adapting to Forced Innovation

Adapting to Forced Innovation Innovation requires an impetus that makes a firm adapt to a new way of doing things, without which the firm cannot survive. Just like the need to transport products and...

Problems in the Marketing Industry

Problems in the Marketing Industry Marketing is essential in increasing an organization or brand’s sales and profit. According to Peter & Donnelly (2019), effective marketing starts with...

When Brands Stand Up For Racial Justice

When Brands Stand Up For Racial Justice According to Södergren (2021), brand authenticity is defined as the extent to which consumers perceive a brand as being true and faithful to itself...