Latest News - Marketing

Discussion – Marketing Intermediaries

Discussion – Marketing Intermediaries Customers do not typically purchase products from the producers but from various intermediaries between them and the producer. Commonly, there are four...

Project – Promotional Ad

Project – Promotional Ad Project background The project entails increasing the customer’s client base by creating a preference for drive-through movie theatres. This will be achieved by...

Sam & Spike’s Diner Promotional Plan

Sam & Spike’s Diner Promotional Plan Introduction Sam & Spike’s Diner is a locally owned restaurant that is soon to be opened. The restaurant has a specialty in offering lunch, dinner, and...