Latest News - Marketing

Market Strategy Plan

Market Strategy Plan New Customer Segments One of the new customer segments for the proposed marketing strategy is students. The company will provide value to this segment by personalizing product...

Purchasing process

Purchasing process In the discussion of a purchase that I made recently, I recalled last month when I bought a laptop to use for business purposes. The laptop cost was $115, and I purchased a series...

Strategic Marketing Plan-Amazon Inc

Strategic Marketing Plan-Amazon Inc Part A: Environmental Analysis and SWOT Analysis Company Description Amazon Inc. is a global American retail company. The company’s mission is to serve...

Product and Brand Loyalty

Product and Brand Loyalty Product and brand loyalty are two major topics companies focus on while undertaking marketing activities. For a long time, I have remained loyal to Samsung Company...