Latest News - Marketing

Integrating Traditional and Digital Marketing The evolution of the internet led to the emergence of digital marketing as a dominant marketing strategy. Most organizations are now replacing...

Evolution of the Internet and its Impact on Marketing The internet represents a significant breakthrough in the field of technology and communication. With the internet, sellers, buyers, investors,...

The Process and the Industry Marketing Research Process and Industry Paper What are the benefits and drawbacks or risks of utilizing the services of market research firms? Market research firms play...

Research in Marketing The systematic gathering, recording, and analysis of data about issues with the marketing of goods and services is known as marketing research. Marketing research seeks to...

Kodak Marketing Strategy Executive Summary Kodak has been failing over the years despite being among the leading camera manufacturers in the world at one point. This new marketing strategy is aimed...

The Role of New Media in Shaping the Nature of Relationships In the increasingly digital era, the deep integration of new media systems into day-to-day relationships becomes inevitable. In this...