Latest News - Marketing

Research in Marketing The systematic gathering, recording, and analysis of data about issues with the marketing of goods and services is known as marketing research. Marketing research seeks to...

Kodak Marketing Strategy Executive Summary Kodak has been failing over the years despite being among the leading camera manufacturers in the world at one point. This new marketing strategy is aimed...

The Role of New Media in Shaping the Nature of Relationships In the increasingly digital era, the deep integration of new media systems into day-to-day relationships becomes inevitable. In this...

Media Technologies Technological advancements in the digital era have revolutionized communication by introducing media technologies. According to Hodkinson (2010), digital media has created a...

Mass-Mediated Communication Competent communication in the media industry is often guided by an explicit code of ethics that governs how media industry professionals communicate and broadcast...

War of the Mega Retailers/Wholesalers How Amazon, Costco, Sam’s Club, and Walmart Adapted To A Covid-19 Economy, CDC Protocols, And Consumer Needs Amazon made several changes to adapt to a...