Latest News - Marketing

Using Persona Information in Digital Marketing A persona refers to a fictional representation of a company’s ideal customer. Persona information gives an insight into customers’ demographics,...

Integrating Traditional and Digital Marketing The evolution of the internet led to the emergence of digital marketing as a dominant marketing strategy. Most organizations are now replacing...

Evolution of the Internet and its Impact on Marketing The internet represents a significant breakthrough in the field of technology and communication. With the internet, sellers, buyers, investors,...

The Process and the Industry Marketing Research Process and Industry Paper What are the benefits and drawbacks or risks of utilizing the services of market research firms? Market research firms play...

Research in Marketing The systematic gathering, recording, and analysis of data about issues with the marketing of goods and services is known as marketing research. Marketing research seeks to...

Kodak Marketing Strategy Executive Summary Kodak has been failing over the years despite being among the leading camera manufacturers in the world at one point. This new marketing strategy is aimed...