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Marketing Research Process Introduction The marketing research process is a systematic and structured approach to gathering, analyzing, and interpreting data related to a specific marketing problem...

A Well-Developed Research Objective The information to be contained in a well-developed research objective According to Burns & Veeck (2016), a research objective is a goal-oriented question or...

Using Persona Information in Digital Marketing A persona refers to a fictional representation of a company’s ideal customer. Persona information gives an insight into customers’ demographics,...

Integrating Traditional and Digital Marketing The evolution of the internet led to the emergence of digital marketing as a dominant marketing strategy. Most organizations are now replacing...

Evolution of the Internet and its Impact on Marketing The internet represents a significant breakthrough in the field of technology and communication. With the internet, sellers, buyers, investors,...

The Process and the Industry Marketing Research Process and Industry Paper What are the benefits and drawbacks or risks of utilizing the services of market research firms? Market research firms play...