Marketing Perspectives- Ignoring Online Marketing is Like Opening a Business but Not Telling Anyone

Marketing Perspectives- Ignoring Online Marketing is Like Opening a Business but Not Telling Anyone

I find this quote by KB Marketing Agency (2018) to be interesting and meaningful because in the wake of online businesses, avoiding engaging online platforms or ignoring to use them can be suicidal to a firm. Various channels are available for companies to further their marketing through online platforms. One major benefit of engaging online platforms for marketing is reaching many people with information relating to a product or service. In addition, another benefit of using online marketing is the costs that can be saved that could otherwise have been incurred while conducting physical marketing practices such as roadshow promotions and posters. Regarding the subject quote, “ignoring online marketing” means adopting physical marketing approaches that are both inefficient and costly. While competing with other businesses that draw their competitive advantage from online marketing, they can afford to price their products and services cheaply and push an organization that ignores online marketing out of the market.

Moreover, online marketing helps a business to enhance its online presence. Major online platforms of importance in online marketing include mobile websites, social media, mobile applications, and reputation management. Further, a company should enhance its access and advertising across various reputable social media platforms that attract significant numbers of people, such as Linked In, Facebook, and Twitter. As a result, using these applications can help an organization track the gains made from marketing online. Many organizations that have grown rapidly in the current world of technology have leveraged online marketing. Notably, this proves the place of online marketing doing business. For that reason, the quote is relevant and significantly important to any organization engaging in business activities.

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References

KB Marketing Agency. (2018). “Ignoring online marketing is like opening a business but not telling anyone.”. Medium. https://medium.com/@kbmarketing/ignoring-online-marketing-is-like-opening-a-business-but-not-telling-anyone-f0d4556e41c3#:~:text=Save-,%E2%80%9CIgnoring%20online%20marketing%20is%20like%20opening,business%20but%20not%20telling%20anyone.%E2%80%9D&text=Consumers%20do%20not%20just%20come,world%20know%20about%20your%20business!

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Find and post a quote that relates to how you perceive marketing. Be sure to properly cite your quote in APA style.

Discuss why the quote has meaning to you.