Instagram and Facebook – Social Media Marketing Strategies for Chick-fil-A

Instagram and Facebook – Social Media Marketing Strategies for Chick-fil-A

My choice is Chick-fil-A business. Instagram and Facebook are the most appropriate platforms to use because they are the most popular social networking sites (Kim & Ko, 2012).  According to Forbes, of all other websites, Instagram and Facebook are the two most popular social media networks globally with over half a billion users making them the ideal platforms for Chick-fil-A to reach potential customers and engage with the existing ones. To promote Chick-fil-A’s new products and specials, Instagram and Facebook would be the best platforms because it is a business that serves a broad array of people; kids, teenagers, and families. Daily posts and small ads would go a long way as far as keeping customers informed is concerned. To promote coupons and discounts, Facebook can be used to attract additional customers (Kim & Ko, 2012). When it comes to engaging customers, then Instagram can be used because it is based on pictures so customers can be well engaged and get them to share all their experiences with Chick-fil-A. Photos taken while customers are eating Chick-fil-A tend to show the business’ visual nature, and this can attract newer customers. Facebook and Instagram greatly inform, educate, and entertain customers.

Reference

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(10), 1480-1486.

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Social Media Marketing Strategies for Chick-fil-A

Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a television set. So, marketers have to meet the customers on the channels that the customers are most likely going to be on, so social media is the latest item on the menu.

Consider Burger King, KFC, Olive Garden, and Chick-fil-A.

Restaurant Logos

Pick one of the above brands and determine two social media platforms that you think this business should be utilizing. Then discuss why do you think they should be using these two platforms and how the selected platforms align with the current target market for that brand.
.Using the same brand and social media sites you discussed in the above bullet, would you use your two select sites to inform, educate, engage, or entertain your target market? Why have you chosen this particular marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?