Hardware Shop Technology Decision

Hardware Shop Technology Decision

Identify the decision

To create a social media profile for the hardware store on different social media platforms.

Seek relevant information (and data)

Social media platforms are an effective marketing strategy for reaching new customers. Social media platforms can facilitate the company’s engagement with customers through customer ratings and feedback. The information shared by customers about the store’s products and quality of service can be used to improve the company’s products and services, leading to a high competitive advantage. Customer engagement is also important in creating customer loyalty by ensuring that customer feedback is implemented to meet their needs and preferences.

Identify the alternatives

Using the company website to engage customers and market the store’s products and services instead of using social media platforms

Evaluate each alternative

Using multiple social media platforms will increase the hardware store’s exposure to many potential customers because each social media platform has many users. Marketing on different social media platforms will also enable the company to understand customer preferences across different demographics since every platform has a specific target group (Kreutzer, 2018). Therefore, the company can concentrate on the platforms that expose its advertisements to the targeted customers. Further, using the company website alone will enable the company to focus on customer engagement because all customer inquiries and reviews can be accessed under the same platform. Using the website only will also make it easier for the hardware to keep track of customer feedback.

Choose among alternatives

The best alternative is using multiple social media platforms to advertise the hardware’s products and services. These platforms will help the hardware shop increase its customer base by reaching many customers in different regions, thus increasing its market share.

 Take action

The first thing that must be done is to develop the hardware store profile on social media platforms. The profile must be appealing and inform the audience about the shop’s products and services. The second step will be creating a plan on the schedule that will be followed to upload content on the platforms. Finally, the third step will be posting advertisements and responding to customer feedback and reviews.

Review the decision and the outcomes.

Using various social media platforms will increase the shop’s reach and increase sales and profits. The platforms will also enable the hardware store to create customer loyalty by engaging customers and implementing their feedback to improve products and services.

References

Kreutzer, R. T. (2018). Social media and social media marketing. Social-Media-Marketing kompakt, 1-19. https://doi.org/10.1007/978-3-658-21147-9_1.

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You own a small hardware store. You have been in business since 1995 and have always been profitable. You’ve never seen a need for marketing or advertising since you could stay profitable without those things. Plus, you lack any real understanding of how to use technology, making you anxious just thinking about technology or social media. However, your son just graduated from college and came home to live with you for the summer before he starts his new marketing manager job at a big firm. He tells you you are probably losing a big market share by avoiding technology and social media. He also says that many of these items can be implemented very easily, and he would volunteer to continue managing social media sites in his spare time, even after he starts his new job.

Hardware Shop Technology Decision

In a one-page paper, Use the decision-making process and outline each step to decide whether you will begin utilizing a website and social media for your hardware store.

To complete the assignment, use the template below:
Hardware Shop Technology Decision Assignment Template

1. Completed each step of the decision-making process/template
2. Included accurate and complete information for each step of the process
3. Provided a final decision along with implications for that decision