Factors to Consider in SEO Optimization for Mobile
User Experience
Users should find it easy to use their smartphones and other smart portable devices to access a business’ website (Toonen, 2023). Customers will always prefer a site that is convenient for business transactions. For example, a website should be visible on a smartphone so that customers do not have to keep zooming in to read. Scrolling down the website should also be easy. Mobile devices allow customers to check on items whenever they need to without waiting until they can access a desktop. Therefore, a business whose website has a great user experience would receive more guests and possibly more sales. Hire our assignment writing services in case your assignment is devastating you.
Performance
A website’s performance is rated based on speed, which determines how long it takes to load (Chaffey & Smith, 2017). Google search prioritizes websites that take minimum time to load (Toonen, 2023). Therefore, a slow website would be poorly ranked for SEO making it bad for business. With this in mind, a business should ensure that its website is optimized for minimum loading time for both mobile and desktop access. Continuous improvement and monitoring of a website’s performance should be done to ensure that its performance and ranking stay optimal (Toonen, 2023). For example, optimizing a website’s source code from time to time would ensure that the code runs in minimum time, hence, loading the site faster. Software patching updates would also keep the source code secure and ensure that the website is not tampered with.
Content
The website content on desktop-optimized websites should also be accessible on mobile devices. Google checks for mobile optimization and content before ranking a website (Toonen, 2023). Therefore, omitting content on mobile to optimize speed or accessibility negatively affects SEO ranking. Website content should be optimized to include required details while avoiding overcrowding the website (Chaffey & Smith, 2017).
References
Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5th ed.). Taylor & Francis.
Toonen, E. (2023). Mobile SEO: The Ultimate Guide. Yoast. https://yoast.com/mobile-seo-ultimate-guide/#what-is-mobile-seo.
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Question 
Factors to Consider in SEO Optimization for Mobile
A small business has hired you to assist with search engine optimization. Discuss three factors would you consider when optimizing for mobile. Justify your answer by referencing “Mobile SEO: The Ultimate Guide,” located in the topic Resources.
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https://yoast.com/mobile-seo-ultimate-guide/
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