Ethical and Socially Responsible Marketing Analysis

Ethical and Socially Responsible Marketing Analysis

Social Responsibility, Ethical, and Legal Issues and Their Impact on Marketing

According to Žukauskas et al. (2018), social responsibility is an ethical concept in which people or organizations are accountable for fulfilling their civic duty by ensuring that their actions benefit the entire society. Social responsibility defines organizational practices by eliminating ethical and legal issues. Ethical issues arise when a certain decision, activity, or scenario conflicts with a society’s moral principles. Legal issues occur due to failure to meet legal regulations that regulate business operations. Social responsibility, ethical issues, and legal issues significantly impact marketing by influencing marketing activities. Accordingly, organizations must ensure that their marketing activities include treating customers well and communicating a positive message.

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The Relationship between the Triple Bottom Line and an Organization’s Sustainability

Organizational sustainability is an organization’s ability to maintain a consistent operation strategy, resulting in increased profitability and performance and enhancing workers’ and customers’ satisfaction and competitiveness. On the other hand, the triple bottom line concept is a business concept that suggests that instead of only focusing on profit, organizations should commit to evaluating their environmental and social impact in addition to their financial performance. Profit contributes to an organization’s sustainability by sustaining shareholders and their support in mitigating business risks that could affect organizational performance. People contribute to organizational sustainability by prompting organizations to create value for all shareholders. Organizational sustainability is also enhanced through sustainable business practices that minimize the impact of the organization’s operations on the environment.

Analysis of Consumer Influence on Ethical Behavior in Marketing

Consumers influence ethical marketing behavior through consumerism. According to Parıltı et al. (2015), consumerism is the public demand for improvement of marketing practices to ensure that they are more informative, sincere, responsive, efficient, and truthful. For instance, consumers can point out issues in an organization’s advertisement, such as false or misleading information. Consequently, this prompts an organization to revise its marketing message and review all advertisements before they are publicized to ensure that they do not have any misleading information. Consumers may also boycott products sold by organizations that use false information to market their products, thus influencing the information that organizations use in their marketing.

Assessment of the Value of Communication of Ethical Behavior to the Public

Ethical behavior has become a major concern for many customers. Therefore, communicating ethical behavior to the public contributes to the image an organization portrays to the public. Organizations must inform customers about the measures they have taken to operate ethically to create a good image. Communicating ethical behavior to the public also contributes to a good reputation. Organizations rely on a good reputation to attract and retain customers, hence the need to assure the public that operations are conducted ethically. Communicating ethical behavior to the public also enables organizations to communicate the foundation of their business operations. For instance, emphasizing the need for ethical business operations over profit maximization communicates that an organization’s activities prioritize creating shareholder value by observing business ethics and acceptable moral standards.

Conclusion: Influence of Ethical Issues on Legal Issues in Marketing

Ethical and legal issues are connected in marketing. The law dictates the minimum standards of acceptable behavior, and organizations must ensure that their operations are within acceptable legal and ethical behavior. Although an organization’s behavior may be legal but unethical, there is a need to create a balance between ethics and business law for enhanced organizational sustainability (Gutterman, 2020). Ethical issues influence legal issues in marketing by defining marketing practices. For instance, ethical issues relating to the disclosure of all important information about a product in marketing, such as product ingredients, warnings for people with allergies, and possible side effects, influence legal issues relating to product safety. Suppose an organization fails to disclose harmful side effects, leading to customer harm. In that case, the organization may be liable for the harm caused and may be charged based on legal regulations on consumer protection.

References

Gutterman, A. S. (2020). Organizational design for sustainability. Managing Sustainability, 28-39. https://doi.org/10.4324/9781003055440-3

Parıltı, N., Külter Demirgüneş, B., & Özsaçmacı, B. (2015). Ethical issues in marketing: An application for understanding ethical decision making. İktisadi ve İdari Bilimler Dergisi, 36(2), 275. https://doi.org/10.14780/iibd.22226

Žukauskas, P., Vveinhardt, J., & Andriukaitienė, R. (2018). Management culture and corporate social responsibility. BoD – Books on Demanda:link {text-decoration: none;}a:visited {text-decoration: none;
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Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

Ethical and Socially Responsible Marketing Analysis

Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.

Format your assignment according to APA guidelines.