Marketing is a field of study that can collaborate with different subjects like anthropology, sociology, business, and even psychology. Its content is broad and interesting to many students. Marketing is a valuable field of study because of the various roles it plays in the world.

The marketing world is always constantly changing. There are plenty of new theories, technologies, and even business opportunities. As a marketing student, you will have to always be on the lookout for new trends.

This article is going to give you a list of dissertation topics in marketing . We understand that writing a marketing dissertation essay is not an easy task and that’s why our dissertation help is readily available for you. The first part of coming up with a good dissertation paper is choosing the best topics for marketing research. A good topic simplifies your job when writing a dissertation paper.  You can use these dissertation topics in marketing as a guide to come up with the perfect marketing dissertation paper.

Marketing dissertation topics

Businesses use different forms of marketing to sell their products and services. Acquiring customer loyalty is the aim of marketing. Here are marketing dissertation topics and examples for your dissertation writing.

1. Why is it hard for small businesses to get loyal customers through the use of social media?
2. Is it possible for social media to offer successful relationship marketing for businesses?
3. What is the café Nero app and does it come with loyal customers?
4. Give a few examples of loyalty programs businesses can adapt and what they teach about customer attraction and loyalty.
5. How does Amazon.com make profits if they offer their goods and services at such low prices?
6. How do you think airlines can solve the problem of losing customers because of switching costs?
7. What are the merits and demerits of Tesco’s loyalty card scheme?
8. What keeps customers loyal to your business? Is it the quality of your goods and services or the price?

Relationship Marketing Dissertation Topics

Relationship marketing is one of the best ways of implementing customer loyalty. This is when a business builds a personal relationship with a customer making sure the customer is loyal to their goods and services as a result of their friendship. These topics bring almost the same point home as public relations topics;

1. Should businesses have codes of conduct for customers who want to access their goods and services?
2. Give reasons why businesses use cause marketing strategies and how they affect the purchasing power of a consumer
3. What is the role of ethics in business and how does creating ethical awareness affect customer loyalty and purchasing power?
4. What is labeling politics? What role does it play in marketing and how does it affect customer loyalty?
5. What can food companies do to ensure customers adapt to online food delivery?
6. What are the challenges faced by real estate businesses operating in the online platform?
7. A case study on Patagonia’s marketing strategy
8. Explain Fair Trade Label’s implications on consumer loyalty
9. How can the fitness and wellness industry use influencers to thrive
10. What are the challenges faced by global advertising campaigns because of differences in culture
11. Which is the best marketing strategy for beauty products?
12. Why do online retail stores that do not offer customer engagement collapse?
13. Is using celebrity endorsement the best way to advertise the gaming industry?
14. How do fake luxury brands affect the way customers perceive their business?
15. What is the relationship between customer demand and low-cost pricing?

Branding dissertation topics

1. Describe the meaning of brand equity and also perceived risk and their relationship
2. Why is customer loyalty affected by brand innovation?
3. Are customers keen on brand values? Case study of dollar tree vs. Amazon
4. What is the difference between tangible and intangible brand values?
5. What is brand salience and how can businesses use Facebook and Instagram to increase it
6. When are leading brands successful? Is it when they focus on one customer segment or when their products appeal to different customer groups?
7. Small businesses are affected by product availability. Explain
8. Is the transfer of brand images possible?
9. How will Fenty Beauty’s brand image be affected by unethical behavior?
10. Why does corporate social responsibility positively affect brand equity?
11. Different ways brands can earn from social media through innovation
12. Supermarkets manufacture products and sell them at low prices are they allowed to transfer brand equity?
13. Different ways small businesses can advertise theirs on social media?
14. Brand equity has been increased by various businesses using smartphone apps how does this happen?
15. Nissan focused on ethnic customers

Dissertation topics for direct marketing

1. Advantages and disadvantages of emotional branding for sports industries
2. Why do automotive industries prefer using personalized marketing?
3. The technology sector should focus on a word-of-mouth marketing strategy. Explain
4. What is the link between the pharmaceutical industry and ethical advertising
5. What is nostalgia marketing and some of its benefits
6. Should the hospitality industry be open to online customer reviews? A case study
7. How are politicians affected by social media campaigns?
8. How does customer retention work for services that are subscription-based?
9. Do travel industries succeed in acquiring loyal customers through mobile advertisement?
10. The benefits and challenges of direct marketing
11. What is the online prospecting method and how does it differ from offline prospecting methods?
12. Effects of groups using social media for marketing
13. Are customers acquired through social media marketing long-term or short-term?
14. If you are using messages as a form of direct marketing should you summarize the information or go into details about everything?
15. Do customers prefer long-term or short-term offers when it comes to online marketing strategy?

Dissertation topics on marketing and culture

1. A country’s export will be embraced by the national culture
2. What is the relationship between national culture and sales? For instance the production of fine china by the Chinese
3. Benefits of using the pricing strategy in banks for customer satisfaction
4. Ways of overcoming language barriers in a business
5. What is individualism-collectivism and its effects on sales?
6. The link between communication and culture
7. What is native advertising and how does it work?
8. Does trust play a major role when using influencers to advertise your goods?
9. A customers perception is affected by experiential marketing explain
10. What are the disadvantages of selling limited-edition products?
11. Why do fashion industries prefer to use user-generated content?
12. Health industries are known to advertise their products by selling fear to their consumers
13. A case study on how brand love affects the relationship between a consumer and the brand
14. How do environment-conscious consumers perceive green advertisements?
15. How is consumer purchasing power impacted by location-based advertisement?

Dissertation topics for online marketing

1. What are the benefits of a business personalizing its products and how should they do it?
2. Do luxury goods have a market on the social media platform? What are the merits and demerits of using an online marketing strategy?
3. Why does brand performance thrive from the use of web analytics for advertisement?
4. A case study on the relationship between brands performance and digital marketing innovation
5. Merits and demerits of using digital marketing
6. What does it mean when a company personalizes a product?
7. What is the reason why brands produce assorted products for their customers?
8. Different reasons why consumers settle for a specific brand
9. Differentiate between the level of convincing it takes for on-site purchase as compared to online-purchase
10. What is the link between gender and purchasing power on social media platforms
11. What is the importance of brands having an online and also an offline shopping feature?
12. What is a brand alliance and what is its impact on consumers?
13. Impacts of online auctions on consumer behavior.
14. How can businesses use humor to advertise their products online?
15. Other than convenience explain why consumers have easily embraced online shopping
16. Disadvantages of viral marketing campaigns
17. Challenges that businesses face from online customer reviews
18. How can businesses use artificial intelligence in an online advertisements?
19. Children should be protected from online advertisements. Explain.
20. Reasons why consumers buying power is affected by brand personality
21. Are mascots successful advertisement strategies?
22. Why does the success of service marketing rely greatly on the customer’s experience?
23. Apart from the health industry mention five businesses that use the fear appeal as an advertisement strategy
24. How are offline sales affected by online advertisement?

To wind up

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