Consistency In Branding
The chosen healthcare facility for discussion is Capital Regional Medical Center in Tallahassee, Florida. The logo, brand identity, and information about the healthcare facility are available from the facility’s official website. (https://capitalregionalmedicalcenter.com/about/our-history.dot). Another link providing the facility’s report is given below (https://www.linkedin.com/company/capital-regional-medical-center). The hospital is a fully accredited healthcare center started in 1974 with over 1100 employees. It offers various services, including cancer treatments, emergency services, and surgical services, heart and Cardiovascular infections, among other benefits.
Capital’s logo is oval shaped, with the wordings “CAPITAL REGIONAL MEDICAL CENTER” encrypted inside. The primary colors for the logo include blue and dark brown. The symbols from the two internet sources are similar and consistent since they have similar appearance and colors. Schmitt and Simonson’s drivers remind managers of the importance of identifying management through brand consistency and visual presentation.
The logo for an organization should always represent the kind of service offered and act as a brand identity. I did not find the logo appealing or revealing multiple details about the brand identity and services presented. The icon for the logo was too generic and very ambiguous. Most hospitals and medical centers have logos with the letter H to indicate it is a hospital or the symbol of a snake to symbolize healing. The logo should also have highlighted some of the services offered. A hospital’s or healthcare organization’s logo should represent the practice. The ambiguity and scarcity of information from Capital’s log can limit a patient from
However, the consistency of the logo can help with brand identification, and patients who are aware of the facility’s log can always identify the hospital. Brand and logo consistency positively impacts clients as it always helps in brand identification and loyalty. Capital Group management should strive to make the logo more consistent and include more details about the brand identity to improve patient service delivery.
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Question 
Use the Internet to look for a healthcare organization such as a hospital, rehabilitation center, emergency medical center, or nursing home. Take some time to look at the organization’s logo and other brand identity elements. Using what you learned about Schmitt and Simonson’s drivers of identity management regarding inconsistent image, determine whether the chosen facility’s logo and associated branding elements convey an impression of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.
Consistency In Branding
For the discussion, please provide a link that shows at least two of the healthcare organization’s branding elements (such as their website, social media page, or press release). Then, respond to the following:
- Does the branding within these elements convey consistency and order? Describe what impact (positive or negative) the branding elements could have on patient choice.
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