Competitive Analysis – Comparing The Nissan Rogue to Other SUVs
SUVs are famous for their remarkable versatility, higher ride height, generous cargo capacity, and continuous growth in popularity. This section will describe how the Nissan Rogue compares to the Toyota RAV4, the Honda CR-V, the Chevrolet Equinox, and the Subaru Forester. Both the Toyota RAV4 and the Nissan Rogue are compact crossovers that are fuel-efficient with comfortable accommodations, upscale cabins, and impressive standard sets of features. However, the 2021 Nissan Rogue has been redesigned, prioritizing comfort and safety and features new advanced attributes and technologies such as driver assistance features and a standard smartphone integration app, making it stand out from the competition. The Toyota RAV4, on the other hand, was fully redesigned in 2019, which cost a bit of its cargo space. However, with this redesign, the RAV4’s infotainment features were upgraded, and the vehicle got new standard safety aids and a fuel-efficient and more powerful engine.
In comparison to the Honda CR-V, both vehicles feature practicality, safety, and reliability as their selling point. However, the Nissan Rogue is equipped with a 2.5L engine while the CR-V is outfitted with a 2.4L engine, producing 184 hp compared to the Rogue’s 170 hp of power from the 2.5L engine. Compared to the Chevrolet Equinox, the Nissan Rogue is equipped with a standard CVT without “steps” in between the gears, which enables it to keep the engine at an efficient speed or keep its horsepower indeterminately for maximum acceleration. Finally, compared to the Subaru Forester, the Nissan Rogue offers more features for nearly the same price, is more comfortable with a better standard set, and is equipped with a driver assist system. In addition, one can add more features to the Nissan Rogue’s lower trim, which allows for more flexibility.
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Comparing The Nissan Rogue to Other SUVs
Describe how the Rogue compares to the competitive set. Compare the attributes/benefits of the five vehicles simultaneously.
Identify any competitive advantages – points of difference.
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