Communications and Media – Local Media vs International Media Outlets
According to Hodkinson (2010), local media outlets focus on local opinion and facilitate direct contact between residents while allowing communities to speak to themselves by covering sports, crime news, and local politics affecting residents. Conversely, target national or international media outlets focus on international celebrities, crime, sports, and financial stories. One of the instances, when I might target local outlets, is when I am looking for people’s opinions about a construction project in their community based on its negative and positive impact on the community. I might also target local outlets to inform people about community programs such as healthcare programs and food drives.
On the other hand, targeting a broader selection would be appropriate when discussing a topic that affects a large group of people across different geographical regions. For instance, I can target a broader selection to discuss the impact of the COVID-19 pandemic because it has affected people worldwide. I can also target a broader selection when discussing a global event such as the ongoing World Cup because it is something most people in different geographical regions know about. I might also target a broader selection when discussing stock markets because stock trading is a practice people embrace in different geographical regions. For instance, the broader selection can be engaged in discussing the trends in the stock market and the performance of the major companies in the global stock exchange market.
References
Hodkinson, P. (2010). Media, Culture, and Society: An Introduction. SAGE.
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Communications and Media
Scott refers to the difference between a list of local media outlets vs. a list to target national or international media outlets. List a few instances when you might target local outlets and when you would target a broader selection.
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