Can any firm beat Amazon in the marketplace?

The dominance of Amazon in the marketplace is unrivaled. Despite formidable competitors such as Google and Walmart, Amazon is beating them all. When Amazon first started, it was compared to Walmart on the internet. Through providing high-quality services to its consumers and diversifying its product line, Amazon has achieved remarkable gains over the years. Between 2016 and 2018, Amazon’s revenue grew by 71.3% to $233 billion, and by 2020, it is expected to grow by 50% to nearly $350 billion. According to Amazon staff, Q3 2022 net sales will range between $125 billion and $130 billion, an increase of 13% to 17%. It is expected that operating income will range from zero to three billion dollars, down from $4.9 billion in Q3 2021 (Marcia Kaplan, 1).

It is anticipated that the foreign exchange rate will be adversely impacted by the guidance. As a cost leader, Amazon is differentiated, and it is focusing on growth, which is its competitive advantage. It is not impossible for Amazon to have weaknesses, just like any other company. In addition to its limited presence in developing markets, Amazon lacks an inimitable business model and brick-and-mortar stores. A competitor of Amazon, Diaper.com, was founded by Marc Lore, who also founded Jet.com. In my opinion, Jet.com is a threat to Amazon since they offer guaranteed lower prices for their products as well as being aimed at the same consumer demographic (Jessica Tyler, 2).

Given the importance of understanding the external environment, why do some firms fail? Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?

There are several reasons why a firm should study and understand its external environment. Companies can develop the ability to identify opportunities and risks in the external environment by understanding the external environment. Companies’ competitiveness to earn above-average returns is influenced by the external environment. A firm’s ability to thrive depends on its ability to manage uncertainty and achieve strategic competitiveness. A firm can understand its external environment by gathering information about competitors, customers, and stakeholders. In addition to building new core competencies, the new information can help firms create a barrier against perceived threats. As a result of failing to understand its external environment, Toys R Us failed to achieve success.

This led Toys R Us to fail to study its customers and follow market trends (Brand Names, 3). Toys R Us lost ground when Walmart became the one-stop brick-and-mortar retailer, and Amazon became the dominant online retailer. Due to a lack of innovative business models, a lack of integrating technology, and a failure to adapt to changing consumer demands, the company failed.

References

MARCIA KAPLAN. August 7, 2022. AWS Boosts Amazon’s Q2 2022 Results. https://practicalecommerce.com/aws-boosts-amazons-q2-2022-results#:~:text=In %20the%20call%2C%20Amazon%20staff,impact%20on%20foreign%20exchange%20rates…

Jessica July 13, 2018. We compared Amazon and Walmart-owned Jet.com to see which site was easier to shop, and the winner was clear for a key reason. https://www.practicalecommerce.com/aws-boosts-amazons-q2-2022-results#:~:text=In%20the%20call%2C%20Amazon%20staff,impact%20on%20foreign%20exchange%20rates…

Brand Minds. March 19, 2019. The Downfall of Toys R Us — Don’t Blame Amazon! https://brand- minds.medium.com/the-downfall-of-toys-r-us-dont-blame-amazon-c88856516383.

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Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:

Can any firm beat Amazon in the marketplace?

What are Amazon’s greatest strengths?
Does it have any weaknesses? Please explain.
Is Jet.com a potential concern for Amazon? Why or why not?
Given the importance of understanding the external environment:
Why do some public companies fail to do so? Please provide examples of firms that did not understand their external environment.
What were the implications of the firm’s failure to understand that environment?