Buy-Build-Ally Analysis

Buy-Build-Ally Analysis

      

Comcast’s strategies towards achieving the stated goals may differ from one objective to the next. However, the current goals will be achieved through the build option. Building involves the identification and correction of gaps within the entity. The gaps should be connected to the overall goals to warrant such attention. Operating cost reduction can be addressed by minimizing the wastage of resources at every opportunity. Increasing revenue requires the company to embrace innovation and creativity. Improving customer care should complement the ability to innovate and offer creative yet unique services. All three objectives can be addressed internally.

Customer service is identified as one of Comcast’s significant failures. This must be built from within the entity. Comcast must commit to highlighting the service gaps to improve the current quality of customer service. These gaps can only be identified by comparing clients’ expectations to the current available services. The gap between the two elements provides direction regarding aspects that must be addressed. The complaints that customers have raised regarding the company’s services and statements on what they would prefer are essential. The primary motivation for filling these gaps should be based on the connection between customer service and business-related goals. For instance, customer service can result in client retention, meaning the company can retain and increase its revenue. Therefore, a connection highlights the main goals of the customer service improvement process.

Comcast is no stranger in the field of innovation. It was recently named the most innovative company in the 19th Annual American Business Awards and the Gold Stevie Awards (Helmke, 2021). These awards confirm that Comcast has already exploited this strategy. The concept is also highly lauded in the organization (Innovate, 2022). Therefore, innovation is critical for product development and improving current offerings. The ability to anticipate the market’s needs by assessing the current client feedback and market gaps drives innovation. It will allow the company to explore new markets by utilizing new technologies before other players establish their products. This grants Comcast the market leadership advantage and sets it apart. This recommendation is based on Apple Inc.’s ability to utilize it despite being in a different sector (Liu, 2021). Therefore, it can work in all sectors with the proper adaptation.

To facilitate innovation, Comcast is required to invest in Research and development. Substantial financial resources need to be set aside for Research and development. The ability to develop new products is also critical because the process demands elaborate steps and management. Using the available information to anticipate the market’s needs is an added advantage. The information can be obtained through surveying clients and reading the market trends that could solve current problems. In addition, establishing a lifelong learning culture is essential for employees because it supports constant creativity and innovation. Providing incentives for creativity and innovation among staff members on ways of creating more products and improving the accompanying customer service is necessary.

The achievement of Comcast’s goals is expected to occur gradually. These goals require initial and ongoing work to ensure their achievement. The customer survey should be conducted by the end of 2022. The results should be analyzed, and strategies for improvement should be identified and implemented in 2023. The gaps identified in customer care may create an opportunity to improve the current products. This process should occur in 2024. Other problems that will be identified could lead to the creation of new products in 2025. The reduction of operation costs can only occur after gaps and loopholes that increase this variable cost are identified.

Comcast should utilize the build strategy because its goals can be achieved by realigning internal processes. Innovation and customer surveys are highly recommended to ensure the company can identify current gaps. These gaps should facilitate improving customer service, current products, and the creation of new ones. A culture of learning and innovation will support these processes. It is necessary to note that goal achievement will be gradual due to the numerous aspects attached to each objective and their interlinked nature.

Helmke, M. (2021). Comcast Business was named Most Innovative Company of the Year by American Business Awards®.

Innovate. (2022). Comcast. Retrieved from Innovate: https://innovationsoftheworld.com/comcast/

Liu, Z. (2021). Analysis of Apple Inc.’s Innovation Dilemma From the Perspective of Leadership. Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020), 517, pp. 551-554. doi:10.2991/assehr.k.210121.112

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In this assignment, you will conduct a buy-build-ally analysis of the company and recommend a strategy that the company can implement over the next five years to achieve the targeted growth.

Prompt
Perform a buy-build-ally analysis for your company and recommend actions the company can take to realize the identified opportunity within five years. Use resources such as the company website, which will have pertinent information, including its most recent sustainability report, and other relevant sources to help complete this presentation. You can also use the MBA Library Research Guide resources to research your company further.

Create a Microsoft PowerPoint presentation to show the results of your analysis and present your recommendations. Use both on-screen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations where needed in your speaker notes.

Specifically, it would be best if you addressed the following rubric criteria:

Implementation strategy (slides 1–3): Recommend an implementation strategy for your company.
Determine whether the company will need to buy, build, or ally with another company. Consider the skills, facilities, products, and services the company will need to capitalize on the identified opportunity.
Use the speaker notes of your presentation to explain the strategy behind your buy, build, and ally recommendations.
Timeline (slides 4–5): Construct a timeline showing what your company should achieve by the end of each year for the next five years.
Guidelines for Submission
Create a PowerPoint presentation with 5–7 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.