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Balanced Scorecard

Balanced Scorecard Business organizations today need proper performance measurement systems to follow their strategies effectively. The Balanced Scorecard (BSC) is a prevalent organizational...

SWOT Analysis

SWOT Analysis In today’s competitive business landscape, a thorough analysis of internal and external factors is essential for success. One of the most useful tools for such assessment is the SWOT...

Strategic Marketing Plan Template

Strategic Marketing Plan Template Use the business you selected in Week 1 and complete the prompts provided for Parts A, B, and C in the weeks they correspond to. Delete the provided prompts from...

Marketing Communication Channels Table

Marketing Communication Channels Table Channel Target Market Advantages Disadvantages Social Media Young to middle-aged adults; global audience 1. Interaction with audiences in real-time. 2. Social...

Strategic Marketing Plan Template

Strategic Marketing Plan Template Wk. 2 – Part A: Environmental Analysis and SWOT Analysis Business Description The plan is for Apple Inc. The company’s vision is “To bring the best user...