BUSB-340 – Quiz 3 – weeks 1-7

The 4Ps of the marketing mix that we covered in class are

A student would like to buy a sports car, but she cannot afford one.  Marketing does not occur in this situation because

Which of the following would be the BEST target market for tickets to the home games of the Dallas Cowboys professional football team?

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as nondigital pen-and-ink signatures.  This act created a demand for software and hardware that would collect, transmit, and receive digital signatures.  This example indicates how __________ forces can work together in the marketing environment

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of ________________.

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was first introduced, a few random people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread quickly. This is an example of _____________

Small athletic shoe manufacturers such as Vans target niche markets like street culture or action sports enthusiasts, making shoes designed to satisfy the needs of these different specific groups of customers. This strategy of aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is an example of __________

When purchasing a product, factors (such as price, brand reputation, battery life, etc.) that a consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

At the Christmas Tree Shop, customers can shop for Christmas gifts and decor at any time of the year. What type of utility does this store best provide for its customers?

Lucia’s is an eatery famous for its fine steaks, spicy chili, and outstanding customer service. To maintain the restaurant’s reputation for putting its customers first, the marketing manager at Lucia’s has developed marketing activities that are directed at its waiters and waitresses. These activities are an example of

Xerox pioneered the first portable fax machine. In 1980, the hefty price was $12,700. Xerox used __________ pricing strategy to help recover its research and development costs.

Tara is enrolled for spring semester at college.  The tuition is $6,000 but she has a scholarship for $1,000 as well as a work study grant of $1,500.  The health fees and student activity fees are $150 for the semester.  What is the actual price Tara is paying for the spring semester?

In the athletic shoe market, Adidas AG and Nike Inc. practice ________ positioning since both companies vie for the same customers with technologically advanced products.

When you view a selection at Amazon.com and see “Customers who bought this (item) also bought…,” you are seeing the application of______

Many prescription drugs such as Neulasta have national TV advertising campaigns to encourage patients to learn more about the drugs and ask for them by name from their doctors. The manufacturers of these drugs are using a(n) ________ strategy.