Building a Communication Plan

Building a Communication Plan

Effective communication is essential for managing change in a company because it makes it easier for new initiatives to be accepted and move to the workplace smoothly. This essay will examine the relevant stakeholders and their specific information requirements, highlighting that not all stakeholders have the same information demands. The essay will examine the justification for the choice of communication tactics and review the communication channels CVS Health should use. The essay will also review the importance of communication in managing change, emphasizing how it helps promote employee and stakeholder understanding, engagement, and buy-in.

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Stakeholders and the Information They Need

CVS Health’s stakeholders include customers, staff members, investors, regulatory bodies, healthcare providers, and strategic partners. Different stakeholder groups may require various types of information. For instance, customers need information on available products, promotions, and medical services (Cham et al., 2021). There could be a need to modify employee performance reviews, training opportunities, and corporate policies. Further, investors might look for financial performance reports and projections of future expansion, while regulatory bodies may require compliance information. While some information may overlap, not all stakeholders require the same information to be given to them. The communication plan’s message and channel customization should properly address each stakeholder group’s unique demands and interests.

The Type of Communication Strategies to Be Used

CVS Health must use effective communication methods to ensure seamless information transmission, encourage stakeholder engagement, establish trust, answer unique requirements, and maintain a steady flow of communication. Clear and honest communication is crucial to providing accurate and timely information, resolving problems immediately, and building credibility (Cui, 2021). By actively seeking feedback, including stakeholder input, and developing a sense of involvement and ownership, two-way communication promotes conversation and engagement. Tailored communication makes information relevant and meaningful for diverse stakeholder groups by tailoring messages to their requirements and interests. Establishing a dependable communication cadence through consistent and frequent contact keeps stakeholders informed and involved with the organization. By maintaining a steady flow of information, CVS Health can increase stakeholder engagement and foster trust. Last but not least, a multi-channel approach enables communication across numerous channels like email, intranet, social media, in-person meetings, and video conferencing, responding to the various preferences of stakeholders and ensuring that information reaches them through their preferred means. By taking a thorough approach to communication, CVS Health can better foster stakeholder understanding, collaboration, and alignment, which ultimately supports the accomplishment of corporate objectives and ensures the success of strategic projects.

Communication Channels That Will Work Best

A mix of communication methods will be most successful in reaching and engaging stakeholders at CVS Health. These channels include face-to-face meetings for fostering interpersonal connections and discussing sensitive issues, email newsletters for timely updates, an intranet platform for company-wide announcements and resource sharing, social media platforms for reaching a wider audience and encouraging engagement, and video conferencing for facilitating remote communication and virtual collaboration. Using this multi-channel strategy, CVS Health can ensure that information is shared effectively, stakeholders are involved through their preferred channels, and good communication is built throughout the company.

The Type of Traditional Framework to Be Established

An organizational communication hierarchy and departmental meetings are components of the conventional framework that can be developed inside CVS Health. With information flowing vertically from top management to various levels of the organization, the organizational communication hierarchy ensures a transparent line of command for communication. This framework effectively communicates important updates, policies, and strategic initiatives to the appropriate stakeholders. Departmental meetings also give certain departments or teams a specialized forum for communication and collaboration. These gatherings promote teamwork and coordination by facilitating talks, updates, idea sharing, and feedback.

The Type of Technological Framework to Be Established

CVS Health should create a robust digital communication infrastructure in its technology architecture. Implementing an intranet platform for smooth resource access, collaboration, and information exchange may be part of this architecture. Real-time communication and remote collaboration can be facilitated using workplace communication platforms like email, instant messaging, and video conferencing (Schulz et al., 2023). Also, social media sites and mobile applications can improve stakeholder participation and interaction even more. Privacy protocols and data security measures should be implemented to protect sensitive information.

The Role of Communication in Managing Change in an Organization

An organization’s ability to manage change depends heavily on effective communication. It is essential for informing people, addressing their issues, and promoting awareness and acceptance of change initiatives among stakeholders and employees. Effective communication is essential to guaranteeing efficient change because it fosters engagement and buy-in from all involved, clarifies the reasons for and advantages of the change, and contributes to developing a common vision. Communication reduces resistance, fosters trust, and upholds morale and productivity by keeping everyone informed and involved throughout the transition process (Nan et al., 2021).

Several factors could hamper effective communication during change management. Lack of transparency or insufficient information sharing is one obstacle that can cause misinformation, uncertainty, and resistance. The change process can be hampered by inadequate two-way communication, where employees’ worries and feedback are not considered or addressed (Golay et al., 2020). Additionally, the mismatch between the leadership’s narrative and the actions executed on the ground can undermine trust. Other obstacles include ineffective communication routes or media, linguistic or cultural limitations, and information overload.

Why Strategic Monitoring Is Needed

Strategic monitoring is crucial to track the development and effectiveness of an organization’s strategic efforts and ensure they are in line with the overall strategic direction. It entails methodically gathering, examining, and assessing facts and information to evaluate the success and effects of strategic choices and activities. The following are the steps needed to set up strategic monitoring:

Establishing the Strategic Parameters

Strategic parameters are KPIs or measurements aligning with the organization’s objectives. These criteria should be quantifiable, pertinent, and in line with the particular goals of the strategic initiatives. Financial measures (such as revenue growth and profitability), customer happiness ratings, staff engagement levels, market share, or operational efficiency indicators are a few strategic criteria.

Establishing Data Collection Mechanisms

This step involves determining the data sources needed to keep track of the strategic metrics. Internal data (such as financial reports, consumer feedback, staff surveys, etc.) and external data (such as market research and industry benchmarking) can be used. Data-gathering methods, like surveys, performance monitoring systems, and routine reporting procedures, are used to acquire the required data.

Analyzing and Evaluating Data

This step involves analyzing and assessing the data in light of the established strategic parameters after its acquisition. This entails contrasting actual performance with the goals or standards established for each measure. To learn more about the efficacy of the strategic initiatives, one can identify trends, patterns, and areas for improvement or concern.

Reporting and Communication

The next step is preparing regular reports or dashboards to communicate the findings and insights from the strategic monitoring process. Subsequently, these reports are shared with key stakeholders, including senior management, department heads, and relevant teams, to facilitate informed decision-making and promote accountability.

Strategic criteria act as quantifiable standards by which success and growth are evaluated. These criteria offer a precise and impartial framework for assessing how well the business is performing regarding its strategic objectives. Organizations can discover areas of success, those that need improvement, and potential dangers or difficulties that need to be handled by monitoring these criteria. Organizations can track their progress over time, make data-driven decisions, and ensure that strategic projects stay on course and align with the organization’s overarching plan by using strategic parameters.

Conclusion

In firms like CVS Health, communication is crucial to managing change. CVS Health can ensure that information is effectively communicated, stakeholders are engaged, and trust is fostered by using effective communication methods, adapting messaging to different stakeholder groups, and using a variety of channels. In addition, having established frameworks like departmental meetings and organizational communication hierarchies, together with a strong technical foundation, improves communication efficiency and supports the organization’s overall objectives.

References

Cham, T., Lim, Y., & Sigala, M. (2021). Marketing and social influences, hospital branding, and medical tourists’ behavioral intention: Before‐ and after‐service consumption perspective. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2489

Cui, Y. (2021). The role of emotional intelligence in workplace transparency and open communication. Aggression and Violent Behavior, 101602. https://doi.org/10.1016/j.avb.2021.101602

Golay, D., Cajander, Å., Hussein, D., Azeez, A., & Bonacina, S. (2020). Communication Breakdowns between Nurses and IT Department: Why Hospitals Fail at Improving the Usability of Health Information Technology. International Symposium on Health Information Management Research. https://doi.org/10.15626/ishimr.2020.01

Nan, X., Iles, I. A., Yang, B., & Ma, Z. (2021). Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science. Health Communication, 1–19. https://doi.org/10.1080/10410236.2021.1994910

Schulz, J., Wiborg, Ø., & Robinson, L. (2023). Zooming Versus Slacking: Videoconferencing, Instant Messaging, and Work-from-Home Intentions in the Early Pandemic. American Behavioral Scientist, 000276422311553-000276422311553. https://doi.org/10.1177/00027642231155364

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Last week, you formulated an action plan for your strategic plan. This week, for Topic 6, you will be building a Communication Plan. In a 1,000-1,250-word essay, you will develop a plan for communicating your goals. You will need to concentrate on the following elements:

Building a Communication Plan

1. Who are your stakeholders? What information do they need? Do all stakeholders need the same information communicated to them?
2. What type of communication strategies should be used? Why? What communication channels will work best in your chosen organization? What type of traditional framework should be established? What type of technological framework should be established? (C. 4.2)
3. What is the role of communication in managing change in an organization? Why is this key to ensuring efficient change? What are possible barriers?
4. Why is strategic monitoring needed? Explain the steps in setting this up. Discuss strategic parameters.
Be sure to cite three to five relevant credible sources in support of your content. In addition to sources found at the GCU Library, government websites, or those provided in topic Resources, you may need to search your chosen organization’s website or interview someone within that organization.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competency:
MPA with an emphasis in Health Care Management
4.2: Explain how information is communicated and used through the application of technology in the health care setting.

Notes:
CVS Health is my organization.