Augmented Reality – Trends in IT for Business

Executive Summary

Augmented reality is an upcoming information technology innovation that allows users to interact with objects in an artificial world. The technology can be used for various purposes, such as showcasing houses that have not yet been built. The technology also allows users to view different building designs before settling on the one that meets all their requirements. This research paper will analyze the benefits of augmented reality on Organization A, a global enterprise that deals with interior design. This paper is important as it shall reveal to the reader some of the benefits of augmented reality and how it can be utilized in the business world.

Introduction

Augmented reality is a form of a cyber world based on the real world that allows users to interact and make changes to designs without having to incur the expenses of making the changes in the real world. Augmented reality supports both audio and visual stimuli and allows users to interact with each other in the virtual world, making it possible to hold online meetings in augmented worlds (Jung & Dieck, 2018). Organization A is an international organization spread out across ten locations. The use of augmented reality can make interior designs from one location available to users from other locations without having to travel. The organization can also use the technology to gain an advantage over its rivals and, as a result, gain a larger market share.

The Business Opportunities of Augmented Reality for organization A

Augmented reality technology holds the potential for many opportunities and advantages to organization A. For instance, the organization can implement augmented reality in holding virtual meetings where users can interact, making communication more effective than regular video conferencing. Augmented reality also allows the organization to display all the designs from a different location at one point that has access to augmented reality equipment (Tredinnick, 2018). The company can also have an online portfolio that allows users with access to the internet and augmented reality equipment to download and interact with different designs before selecting the one that is most suitable for them.

The Business Threats of Augmented Reality for Organization A

Organization A has been on the cutting edge of interior design service for a while but augmented reality may offer several marketing strategies that may render Organization A’s processes obsolete. In terms of marketing, the inclusion of augmented reality will reshape the organization’s marketing strategy, which is both costly and time-consuming. In addition, augmented reality offers in-depth experiences and a more hands-on approach when showing your clients your portfolio, but this comes at a cost. The price of augmented reality equipment is high and, as a result, increases the financial stress on the company. Companies that have integrated Augmented reality into their workflow seem more receptive to changes in technology than Organization A, which may injure Organization A’s reputation and Organization A’s marketability.

The Organization’s Weakness as Barriers to the Adoption of AR

According to Ro, Brem & Rauschnabel (2018), just 13% of the population utilizes virtual reality (VR), and 20.8 percent uses augmented reality (AR) at least once a month. While this is a significant percentage, there hasn’t been a considerable increase in the use of AR and VR in the current year 2022. Moreover, while AR and VR are enjoyable, the realization that they have far-reaching consequences in various fields such as education, healthcare, and logistics has yet to be widely recognized.

However, when talking about headsets, the technology is expensive in comparison to many other IT innovations. A high-end headset, particularly one that combines AR and MR, may cost upwards of $4,000. The technology is costly to produce, and Organization A’s personnel lack the necessary skills. Further, before they outsource this work, they need to see greater demand than there is now to be able to realize substantial profits.

The List of Your Proposed Initiatives, Programs, or Projects

Technology advances at a breakneck speed. People are more likely to be exposed to contemporary technology in their employment than in the past. Take, for instance, computers. The technology’s earliest application was in the office, long before customers realized its worth in their own homes. The same might be said about augmented reality and virtual reality. The innovations may begin their lifecycle in the office to get employees used to the technology and realize its usefulness before adoption for personal use (Vilkina & Klimovets, 2019).

A perfect project for groundbreaking would be an augmented reality house tour. Users may look inside full-scale residences on their cellphones with this unique interior real-time walkthrough. AR House gives a highly realistic representation of the property, allowing the user to set a full-sized home on the ground, rotate it, move it about, go inside, and see each room as if it were genuine. Walking around the rooms in virtual reality simulates a real-life environment. Users may also check to see whether the house they want to build will fit the given land plot (Berman & Pollack, 2021).

The Organization’s Strength as Facilitators for the Adoption of AR

Organization A already has a software infrastructure in place that would allow for a seamless transition to augmented reality. Minor adjustments to their software development department’s work method would be required to produce in-house augmented reality software. Organization A also has a lot of money to spend, which would help with the procurement of high-precision cameras, augmented reality headsets, and other technological and associated equipment. Organization A’s marketing department is adaptable, and they would be able to alter their marketing plan to meet this new business.

High-Level IT Architecture Suggestion

The first project I would suggest would be the augmented reality house tour. Users would hold their IOS or Android cellphone in front of a location where they wanted to see their residence. You may discover a home, enter it, and have a look inside by selecting an area. 3D models of various household appliances would be modeled so that the user may decide which appliances they may want to place in the home. As a result, AR Home gives a highly realistic picture of the property, allowing the user to land a full-sized house, rotate it, move it about, go inside, and see each room as if it were in the real world. Walking around the rooms in virtual reality simulates real-life scenarios. Users may also check to see whether the house they want to build will fit on the plot of land.

Conclusion

In summary, augmented reality is an upcoming technology with potential for many business applications. Organization A and any other modern enterprise can benefit immensely from the use of augmented reality. In addition, it is evident that companies that are quick to implement new technologies tend to gain a larger market share and grow to be larger than those that are slow to implement new technologies.

References

Berman, B., & Pollack, D. (2021). Strategies for the successful implementation of augmented reality. Business Horizons, 64(5), 621-630.

Jung, T., & tom Dieck, M. C. (2018). Augmented reality and virtual reality. Ujedinjeno Kraljevstvo: Springer International Publishing AG.

Ro, Y. K., Brem, A., & Rauschnabel, P. A. (2018). Augmented reality smart glasses: Definition, concepts, and impact on firm value creation. In Augmented reality and virtual reality (pp. 169-181). Springer, Cham.

Tredinnick, L. (2018). Augmented reality in the business world. Business Information Review, 35(2), 77-80.

Vilkina, M. V., & Klimovets, O. V. (2019, May). Augmented reality as a marketing strategy in the global competition. In Institute of Scientific Communications Conference (pp. 54-60). Springer, Cham.

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Question

Augmented Reality – Trends in IT for Business

You are presented with an organization.

Organization A started its operation in the year 2013. The vision for the organization is to be a sustainable leader in the global marketplace providing high-tech interior design service.

Organization A is a global organization with over 1000 employees spread across 10 locations in 5 countries. A has some active customer worksites and A has all general departments like sales, customer services, IT, etc. Organization A also has departments for home design, commercial design, and software development. In addition, A has all general work processes like marketing, selling, purchasing raw materials, etc. A has a work process for interior design and a work process for developing built-in software.

Do some research on the digital technology Augmented Reality (AR) using a black-box view. During your research, focus on similar organizations (Interior design companies), and the same industry (design consultancy) that are related to organization A. You need to understand how a similar organization in the same industry applied this digital technology. Write your paper using the template given below.

Executive Summary
Introduction
The Business Opportunities of Augmented Reality for Organization A
The Business Threats of Augmented Reality for Organization A
The organization’s weaknesses as barriers to the adoption of AR
The organization’s strength as a facilitator for the adoption of AR
The list of your proposed initiatives, programs, or
The high-level IT architecture (work processes, information systems) of your suggested first
Conclusion