Assessing Audience Needs and Choosing the Correct Medium

Assessing Audience Needs and Choosing the Correct Medium

Who is the targeted audience?

In the case study provided, Post Corps plans to send a payment notice to a dealer that has not fulfilled their last three payments. Post Corp will tell the dealer that if they do not pay as expected, they will be subjected to legal procedures. In the case scenario, the targeted audience is the dealer that has not paid Post Corp the past three times they received services from the organization (Wilson et al., 2017). The payment demand notice is directed to the dealer, which makes them the target audience for Post Corps.

What will their expected reactions be?

If the dealer receives the payment demand notice from Post Corps, they may react in several ways. If the dealer has had a long-term relationship with Post Corps in the past where they have always fulfilled their payments, they may feel angry. The dealer may terminate their relationship with Post Corps because they are annoyed (O’Hair et al., 2016). Additionally, it is possible that the dealer will be shocked that they have been given a demand notice to pay, or that Post Corps will take legal action against them. Lastly, the dealer may feel threatened by the notice from Post Corps that legal actions will be taken against them if they do not pay as expected. The dealer may not have funds to fulfil their payment currently, which makes them feel threatened of receiving a legal letter for the same.

What information do they need to know?

The dealer needs to know ways they can respond to Post Corps threats of using legal channels to access payments for the past three services offered. Additionally, the dealer needs to know the elements of a legal demand notice concerning payment (Keller et al., 2021). Lastly, the dealer should know which lawyers to contact for help in the event Post Corps actualizes their threats.

What is the best medium for delivering the message?

The best medium Post Corps can use to deliver its messages is through email. The mentioned medium of communication is excellent because it is documentable and can be referenced later on. Additionally, emails are easy to retrieve and allow for attachments to be sent alongside the primary message in the body (Braun et al., 2015). Lastly, emails are cheap and not intrusive, making them the best medium of communication for the case study provided.

References

Braun, S., Hernandez Bark, A., Kirchner, A., Stegmann, S., & Van Dick, R. (2015). Emails from the boss—Curse or blessing? Relations between communication channels, leader evaluation, and employees’ attitudes. International Journal of Business Communication, 56(1), 50-81. https://doi.org/10.1177/2329488415597516

Keller, A. M., Taylor, H. A., & Brunyé, T. T. (2020). Uncertainty promotes information-seeking actions, but what information? Cognitive Research: Principles and Implications, 5(1). https://doi.org/10.1186/s41235-020-00245-2

O’Hair, H. D., Bernard, D. R., & Roper, R. R. (2016, August 31). Communication-Based Research Related to Threats and Ensuing Behavior. National Academic Press. https://www.nap.edu/read/13091/chapter/4

Wilson, M. J., Ramey, T. L., Donaldson, M. R., Germain, R. R., & Perkin, E. K. (2017). Communicating science: Sending the right message to the right audience. FACETS, 1(1), 127-137. https://doi.org/10.1139/facets-2016-0015

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Unit 3.1 DB: Assessing Audience Needs and Choosing the Correct Medium
Choose one of the scenarios below.

A dealer that Post Corp. sells to has missed three payments, and you will send a final notice of payment indicating that you will begin legal collection procedures in two weeks if payment is not received in full.

Your company has decided to run an advertisement for a new protein bar during the Olympics.
The new CEO plans to condense the hierarchy within the business.

You have to ask your parents to transfer money into your account while you are away at school.
The cover letter was sent along with your resume.

Then, for this discussion board, respond to each of the following

questions based on their relation to the scenario.

Who is the targeted audience?

What will their expected reactions be?

What information do they need to know?

What is the best medium for delivering the message? Explain your choice.