Article Critique – Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods

Article Critique – Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods

In the article “Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods,” Hanspal and Devasagayam (2017) identify the self-image factors that constitute a health-conscious image of the self. The article also examines the impact of self-image on consumer food purchase behaviors as well as whether the self-image factors are related to demographics. Are you in need of any assignment help? Contact us.

The article’s title is well-detailed and provides the reader with information on the entire focus of the study. However, the authors have not included details that can help the reader have an idea of the methodology employed throughout the study or the design of the study. Regardless, the title can provide an idea of the sample composition. Notably, the inclusion of demographics in the title helps understand that the study’s sample is drawn from a population with diverse characteristics in terms of gender, age, race, level of education, and marital status.

This study is ethically sound. The authors have adhered to the basic ethical considerations when conducting research using human samples. All participants were required to fill in and sign an informed consent form. The participants were also allowed to opt out of the survey at any point at their own will. However, sending the questionnaires via mass email risks the privacy and security of the participants as cybercriminals can intercept such emails and obtain the personal information of the participants from the emails. To provide further protection, researchers can provide extra encryption for the emails as well as use one-time emailing services that ensure the users remain anonymous.

One interesting finding in this study is the relationship between self-image factors and relationship status. There is a significant relationship between relationship status and concerns over self-image. Notably, married people are less concerned about self-image. Additionally, the study established that although single people are more concerned about self-image, they mostly focus on self-image for the sake of getting into a relationship. This means that as a majority of individuals get into relationships, they are more likely to focus less on self-image. This means more research is needed to develop strategies to maintain focus on self-image and healthy eating among married couples.

References

Hanspal, S., & Devasagayam, P. R. (2017). Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods. SAGE Open, 7(1). https://doi.org/10.1177/2158244016677325

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Analyze the title
What details about the author(s)’ methodology are included in the title? What does the title tell you about the type of design used in this study? What details are not included in the title?

Evaluate the ethics :
Consider whether the study was ethically sound. Were there any violations of ethical procedures? Consider what could have been done differently to minimize ethical risks to participants.

Describe findings:
Describe at least one finding from the study that you find interesting or surprising