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Applying Social Media to Emerging Management

Applying Social Media to Emerging Management

Daily use of social media has become a requirement in today’s society. Many people turn to social media to remain in touch with friends and family, learn about current events, and make crucial decisions. Social media is an excellent medium for distributing information both locally and globally. People are increasingly using social media as a way to create, share, bookmark, and engage with one another online. Collectivity, connection, completeness, clarity, and cooperation are some of the most widely employed aspects of social media in crisis management (RPO). The management of all humanitarian aspects of emergencies, including prevention, preparation, response, mitigation, and recovery, falls under the umbrella of emergency management. Social media has the potential to save lives because of its ability to disseminate information and make quick decisions quickly. This approach includes dispelling myths, educating the public, and enhancing situational awareness.

Crisis management is an essential aspect of an organization’s overall strategy (RPO). A country’s ability to function successfully, as well as its people, structures, assets, and reputation, can be harmed by the cascading repercussions of a crisis. Disaster preparation and training, issue resolution, and information collection can all be aided by tools like Twitter, Facebook, and YouTube (Birla, 2018). People join a group to prepare for an imminent crisis and to share information about escape routes and current locations in the event of a disaster. Cities and municipal governments have built emergency preparedness pages for residents to follow on social media. Installing news and weather applications on the phone ahead of time will keep someone up to date on impending weather conditions, evacuation routes, shelter sites, and other resources such as CPR training. Because anarchy reigns when a disaster strikes, planning ahead of time might help to reduce tension in a stressful situation ((Birla, 2018).

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Law enforcement, the government, and the general public may be able to get real-time information from social media. Natural disaster photos and videos are frequently shared online. News organizations and newspapers are struggling to stay up with social media. Officials utilize social media to warn and keep the public informed about the status of relief efforts and when supplies will be delivered during a disaster. Social media photos and videos aid in documenting damage and locating survivors, and emergency responders can access them. Following a calamity, people resort to social media to find lost loved ones, pets, and even personal belongings (Birla, 2018). As a result, social media can be an effective disaster response strategy. Social media enhances the following of disasters since people are able to get real-time updates on crisis scenarios. Due to this dis, aster recovery is improved since individuals can make donations. Also, relief funds can be given to many individuals who may require necessities such as clothing, non-perishable food, and a safe place to stay. Additionally, social media can help businesses engage with their customers, suppliers, and partners during the time of crisis. They can also utilize their website to keep the public informed about their plans to restore, relocate, and reopen the firm.

Name and briefly describe each of the ‘Five Critical Assumptions for a Successful Communications Strategy.’

The Five Critical Assumptions for a Successful Communications Strategy include customer focus, leadership commitment, inclusion of communications in planning and operations, situational awareness, and media partnerships (Communications: The Critical Function). Customer focus is an essential component of any successful emergency management approach. Customers are either described as internal or external. By informing the public about a specific catastrophic condition, emergency managers can focus on the customer’s needs. People living in affected areas need to be aware of their situation, regardless of whether it is good or terrible. This necessitates the provision of timely and reliable disaster information (Communications: The Critical Function). After the disaster, they need to know what kind of assistance they can expect. Emergency management professionals and other government agencies active in disaster relief, such as the Red Cross, are examples of internal customers.

Leadership commitment is needed for effective communication. The top leadership of the emergency management organization must be fully committed to the distribution of data both internally and outside. Disaster response and recovery organizations must publicly encourage and promote communication amongst employees, partners, and the general public in order to respond to a disaster effectively. A good leader needs to show that the company values effective communication as an essential part of its overall mission. A crisis management company or agency gets its name and reputation from the level of commitment its executives have to effective communication. To win support for the agency’s disaster mitigation initiatives, public opinion must be shaped through effective communication.

Inclusion of communications into all planning and operation teams is essential in every disaster management team since it shows honesty, accountability, efficiency, and trust. A communications component is included in every aspect of an organization’s activities, planning, and operational processes (Communications: The Critical Function).

Situation awareness is crucial for the response to emergencies and recovery. Decision-makers can better allocate resources if they know how many people were killed or injured, the extent of the damage, the status of homes and community infrastructure, and the ongoing efforts to respond to the disaster (Communications: The Critical Function). An essential part of any disaster communications effort is the collection and transmission of information from the disaster site.

Media partnership is critical in emergency management since it enhances the reach of the general population. The networks developed and maintained by television, radio, newspapers, and online news outlets are essential in emergency disaster management (Communications: The Critical Function). They enable emergency management to communicate disaster information to the general public effectively.

Detail two of the Critical Assumptions and examine how social media might be used to advance them as part of a successful communications strategy.

Social media can be an essential tool in raising public awareness of the situation since many social media platforms allow users to post videos and photos from disaster-affected areas; official emergency management agencies and people watching the event from other countries can gather information and coordinate assistance and volunteer efforts.

Communications can be integrated into planning and operations by using social media platforms to convey information about recovery, reconstruction, and other related issues. Social media can be used to highlight places and regions of interest in order to call attention to areas in need of repair.



Birla, A. (June 1, 2018). How Emergency Management Agencies Can Effectively Utilize Social Media.,misinformation%20and%20build%20situational%20awareness.

Communications: The Critical Function. Contacts: The Critical Function – Shop for books. RETRIEVED FROM


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Assess the role of social media and its potential for application in emergency management. In doing so, examine and clearly indicate in a  short written narrative how you believe that social media can be  supportive across the four phases of emergency management (Mitigation,  Preparedness, Response, and Recovery);

Applying Social Media to Emerging Management

Applying Social Media to Emerging Management

Once done so, name and briefly describe each of the ‘Five Critical  Assumptions for a Successful Communications Strategy’ as indicated in your text, and then detail two of the Critical Assumptions and examine how social media might be used to advance them as part of a  successful communications strategy.

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