Agendas and Steps for Activating Change

Concept of the Agenda Funnel

The agenda funnel is a policy framework illustrating how problems are filtered down before enactment into policies. At the first funnel’s top, advocates identify and diagnose problems, soften down political and cultural climates, and mobilize support to advance issues to the decision agenda. Only some issues make it through that first winnowing. Decision-makers review, modify, or reject proposals at the second funnel: Agendas and Steps for Activating Change.

Few make it to the bottom, where they are then adopted and implemented as policies. The two-step procedure emphasizes the importance of time, strategic advocacy, and political alignment in advancing an issue from concern to legislative action. The agenda funnel emphasizes the importance of advocacy in moving problems from general concern to implementable policy (Jansson, 2017).

Importance of Context

Context is also paramount when advocating for change, as it significantly impacts how decision-makers assess the urgency, feasibility, and salience of a social issue. An understanding of the political, economic, and cultural environments allows advocates to shape their message and approach to align with modern priorities and ethics. For example, during a time of homeless crisis, decision-makers will be most receptive to plans for ending homeless insecurity.

An analysis of the context helps supporters recognize constraints and opportunities that can be leveraged to overcome resistance and generate support (Rehman et al., 2021). Without such an understanding, well-designed proposals are likely to fail to stick or reach the decision agenda.

Issues to Activate Change Regarding Housing Insecurity

Timing

Timing is critical when advocating for policies aimed at reducing housing insecurity. Advocates must be active at times of increased public outcry, such as during an economic downturn or when media reports highlight increased homelessness (Cheng, 2025). Punctual proposals can be attached to legislative periods or budget analyses, and such can enhance the likelihood of consideration.

Coupling

Coupling involves linking the issue of housing insecurity to possible responses and political will. For example, pairing rental assistance with economic recovery efforts can be appealing to both social justice advocates and fiscal conservatives. It enforces arguments for urgency and pragmatism.

Framing and Finding a Title

Effective framing makes housing insecurity relatable and urgent. Calling it a “housing affordability crisis” or “homelessness prevention initiative” captures public attention and clarifies intent. Proper titles help unify supporters and simplify communication with decision-makers.

Negotiating and Bargaining

Negotiation lies at the core of reaching a bipartisan or multi-stakeholder agreement. Advocates can be asked to yield on sources of funding or modes of execution to carry forward affordable housing initiatives (Bashir et al., 2023). Negotiation remains applicable for the specific issue at stake without yielding on the basics.

Assembling Early Sponsors and Supporters

The existence of early influential supporters, such as local leaders or respected housing organizations, boosts credibility. Their endorsement can also draw extra stakeholders and media coverage. Early supporters show political viability and social influence potential.

Routing

Routing involves handling the issue via the appropriate legislative or administrative channels. For the issue of housing insecurity, some options include housing subcommittees, city planning, or state departments of human services. Comprehending the mechanisms of bureaucracy assures that such an issue reaches significant decision-makers.

Media Coverage

Media coverage engenders awareness and public demands on elected officials to act. News stories about families forced into homelessness due to increased rents or unsafe conditions can put a face on the emergency. Advocates can use local media, editorials, and social networks to create awareness about the issue.

Setting Key Endorsements

Endorsement from reputable institutions like the Urban Institute or the National Housing Law Project adds credibility. These are some of the things that can persuade legislators and also sway public opinion. These endorsements also attest that the proposed remedy is effective.

Coalition Building

The development of coalitions among social workers, homeless and housing-focused nonprofits, faiths, and tenant groups constitutes a unified front. This enhances the strength of advocacy and demonstrates broad-based endorsement. Members of coalitions can also share resources and increase outreach.

Building Momentum

Momentum is sustained through continued advocacy, public events, and recurring reports on efforts. Advocates can capitalize on incremental gains, like passing an ordinance for local housing, to construct momentum toward broader reform (Turok et al., 2024). Continuous attention keeps the issue topical on the agenda.

References

Bashir, S., Sarker, T., Talib, A., & Akram, U. (2023). Financing options for Green and Affordable Housing (GAH): An exploratory study of South Asian economies. Sustainability, 15(15), 11645. https://doi.org/10.3390/su151511645

Cheng, C. I-Fen. (2025). Words matter, so does the context of history: On the homeless and the unhoused. Modern American History, 1–14. https://doi.org/10.1017/mah.2024.41

Jansson, B. S. (2017). Empowerment series: Becoming an effective policy advocate (8th ed.). Cengage Learning. https://bookshelf.vitalsource.com/books/9798214338224

Rehman, N., Mahmood, A., Ibtasam, M., Murtaza, S. A., Iqbal, N., & Molnár, E. (2021). The psychology of resistance to change: The antidotal effect of organizational justice, support and leader-member exchange. Frontiers in Psychology, 12(1), 1–15. https://doi.org/10.3389/fpsyg.2021.678952

Turok, I., Rubin, M., & Scheba, A. (2024). Inclusionary housing policy in cities of the south: Navigating a path between continuity and disruption. Housing Policy Debate, 34(2), 1–21. https://doi.org/10.1080/10511482.2024.2302053

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Social change occurs because a person or group gains the attention and support of decisions makers. Decision makers, often in the form of legislators or political representatives, have access to putting issues and policies on the agenda for the business by the assembly. Being placed on an agenda gives you the opportunity to present your advocacy work directly to decision makers and may well determine the success of the development of a policy proposal.

Therefore, policy advocates need to be ready to advocate for their proposal for social change. For this Assignment, you will review 10 issues for activating change and consider how the issues apply to the social problem you selected earlier in the course.

***PLS NOTE SOCIAL PROBLEM SELECTED IN ORDER #60542 IS: Housing insecurity encompasses multiple conditions, including frequent relocation, being unable to pay for housing, living with many people, and lack of shelter.

To Prepare:

• Review Chapter 6 in the Jansson text as needed. Focus on the 10 issues from “The Agenda Funnel” (p. 181).
  • 1.Timing
  • 2.Coupling
  • 3.Framing and finding a title
  • 4.Negotiating and bargaining
  • 5.Assembling early sponsors and supporters
  • 6.Routing
  • 7.Media coverage
  • 8.Setting key endorsements
  • 9.Coalition building
  • 10.Building momentum
    

    Agendas and Steps for Activating Change

QUESTION:
Submit a 2- to 3-page paper that addresses the following:

• Briefly explain the concept of the agenda funnel.
• Why is context important when advocating for change to decision makers?
• Using the social problem you identified earlier in the course, explain how the 10 issues Jansson outlined are important when trying to activate change regarding the selected social problem. Provide 2–3 sentences for each of the 10 issues:
  • Timing
  • Coupling
  • Framing and finding a title
  • Negotiating and bargaining
  • Assembling early sponsors and supporters
  • Routing
  • Media coverage
  • Setting key endorsements
  • Coalition building
• • Building momentum
• Be sure to incorporate any sources you found related to your selected social problem using standard APA format.