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Marketing, Pages: 2, Research paper

Business Selection: Google LLC

Business Selection: Google LLC

Mission Statement

Google LLC is an American multinational company that provides search engine and advertising services on the Internet. The company’s mission is “to organize the world’s information and make it universally accessible and useful” (Google, 2025). The mission is made possible through the search engine, which allows users to access a broad range of information from around the globe. To ensure information is accessible to all, the company only limits information access under limited circumstances, such as to ensure compliance with local laws and if site owners request so: Business Selection: Google LLC.

Vision Statement

On the other hand, the company’s vision is to provide access to the world’s information in one click (Google, 2025). This vision statement is based on the fact that today, information exists in more than just webpages, but also as images, videos, news, sports content, and many other types of content.

To that end, the company serves as a map for users searching for directions. For instance, investors seeking to access information about stock prices can type in a single question and access the information in just one click. The company’s search engine presents information using approachable language so that users can comprehend it easily. Besides, the search results are designed to allow a user to explore a wide range of sources to determine the most useful set of information.

Product Line Description

Google’s product portfolio includes the search engine, Google Chrome, YouTube, Gmail, Google Docs, Google Calendar, Google Maps, AdSense, and Google Play, among other digital solutions (GlobalData, 2023). Gmail is one of the most impactful Google products. The web-based email service was officially opened in 2007. Among others, the service assigns a unique email address that is independent of any internet service provider.

Besides, the service offers multiple gigabytes of free storage to users, with the option of renting additional space in case one exceeds the free storage provision. Another notable product from Google is YouTube, a video streaming platform. The company acquired YouTube in 2006 after its video streaming platform, Google Video, failed to match the success attained by YouTube. YouTube is currently the second-largest social media platform after Facebook.

Business Information

Google’s office locations are on an upward trend, an indication of a growing business. Currently, there are physical offices in 69 locations in North America (USA and Canada), including the Mountain View Headquarters. On the other hand, there are 40 offices across Europe, an indication of the company’s growing business in the region.

Google also has a significant presence in the South Pacific region, Africa, and the Middle East. However, the company has not managed to penetrate China, which has strict data and privacy restrictions. Despite attempts to collaborate with multiple local companies, Google has yet to gain access to the Chinese market.

Current Target Markets

Google’s target market includes users from all age groups, from children to older adults. Young generations are tech-savvy and hence use Google for social networking and entertainment. On the other hand, older users primarily rely on the platform for communication, information, and productivity. Besides, the company suits the needs of users from diverse budget constraints.

Current Marketing Tactics

Google leverages customer involvement to market. This tactic involves the seamless incorporation of advertisements into its various platforms (Tanabe, 2023). The integration of advertisements into different platforms allows users to have a cohesive and consistent experience. Besides, Google collaborates with other companies to gain insight into customer behavior, which helps the company target users based on their searches.

References

GlobalData. (2023). Google LLC company profile – Google LLC overview. GlobalData. https://www.globaldata.com/company-profile/google-llc/

Google. (2025). Our approach to Search – How Google Search Works. Google Search. https://www.google.com/intl/en_us/search/howsearchworks/our-approach/

Tanabe, S. (2023). The marketing strategy of Google. Journal of Education, Humanities and Social Sciences, 23, 416–421. ResearchGate. https://doi.org/10.54097/ehss.v23i.12927

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Question 

MKT/574: Marketing: Social, Mobile, And Analytics

Wk 1 – Apply: Assessment Prep: Business Selection [due Day 7]

Assignment Instructions

In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses or assessments outside of this course.

Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

Consider the following during your business selection process:

  • The business you select will be used throughout the weekly assignments and summative assessments in this course.
  • It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:

  • Mission statement
  • Vision statement
  • Product line description
  • Business information, such as the size of the business
  • Current target markets
  • Current marketing tactics

Cite sources to support your outline.

Format citations and references according to APA guidelines.