Individual Actions – McDonaldization
Ritzer’s list of actions one can take against McDonaldization’s everyday life is a satirical yet reflective commentary on how pervasive McDonaldization is and how it pervades everyday life. I appreciate how it invokes personal agency and consciousness in making more human, local, and personalized alternatives. Some suggestions are over-the-top or unrealistic, but they highlight the value of resisting over-standardization and authenticity. Overall, it makes me want to consciously support local businesses and preserve meaningful human experiences.
Although the list is filled with worthwhile suggestions for avoiding McDonaldization, several may not be practical for everyone because of time, financial limitations, or availability. For example, not every person can buy a house or hire an independent practitioner or accountant. Preparation of meals from scratch, patronage of independent services, and patronage of local businesses take additional effort and time that overworked individuals or families cannot afford. However, some suggestions such as meeting local workers, reading more in-depth information, or cutting down on television watching are easier and can truly make some difference. The list is more an idealistic roadmap than a strict set of rules, but it inspires rather than provides a realistic guide. Ultimately, even small efforts at resisting rationalization, no matter how small, can bring more genuine and authentic experiences.
Embracing elements of this list may enrich my life by promoting more connection with my community and a sense of uniqueness and authenticity. Preparing meals from scratch or shopping at local businesses may provide satisfaction and a greater understanding of the mission (Ritzer, 2021). However, it may also introduce stress through added effort and time for activities that are otherwise more convenient when rationalized. Avoiding mainstream services at all times may become isolating or out-of-place in a busy world. A balanced method of emphasizing what suits my lifestyle may enrich my well-being without overwhelming me.
References
Ritzer, G. (2021). The McDonaldization of society: Into the digital age (10th ed.). Sage Publications.
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Individual Actions – McDonaldization
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USE THE BOOK MCDONALDIZATION OF SOCIETY PG. 198 AS AS A REFERENCE
Individual Actions – McDonaldization
Ritzer lists individual actions you can take against McDonaldization in your daily life (p. 198). What is your reaction to this list? How practical do you think it is? How do you think adopting it might improve or diminish the quality of your life?
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