TED College Bowl Game

Site Selection

While selecting the appropriate site for the TED college bowl game, different factors, including the geographical location, availability of amenities, and accessibility, were considered. Fans and players should easily access the venue with little difficulty. Given the clout that surrounds sports events like the TED College Bowl Game, it is likely that more people may wish to travel to the site, posing the risk of experiencing overcrowding (Kokolakis, 2018). Therefore, the transport network to the site should be seamless, such that all stakeholders, including players, event organizers, and fans, access the venue without limitations: TED College Bowl Game.

Also, the availability of amenities such as hotels and hospitals is crucial. Kokolakis (2018) avers that there is a need to ensure that amenities are accessible within a 15-minute walk to allow fans to take breaks from the event site. Besides, the availability of healthcare facilities will ensure that event attendees access medical care as soon as possible in case of such eventualities. Other conditions for selecting the stadium to host the event were the availability of parking spaces, concessions, and restrooms.

Considering the above criteria, Williams-Brice Stadium emerged as the most appropriate site for the event. The stadium has been the home to South Carolina football for a long time. Since the stadium is located just a few minutes from the University of South Carolina, the area is characterized by a huge student population that enjoys the entertainment that comes with sports events. Also, the area has a huge population of young professionals and professors alike, which means that significant revenue will be raised from ticket collections.

According to CMM Realty Inc. (2022), fans at Williams-Brice Stadium will have access to a community parking garage, which is adjacent to the stadium. That means that fans only walk short distances to access the stadium once they park nearby. The gated access community parking has two units that can accommodate multiple vehicles. Other facilities in the condo include a fully equipped kitchen, a washer with granite tops, a washing area and dryer, a community pool, a 24-hour community pool, and a grilling area.

These facilities will not only grant participating athletes a great experience prior to the match but also ensure that fans have an amusing pre-match experience. Fans can come to the venue way before the event and enjoy these facilities as they wait for the official kick-off. Given the facilities available at the Williams-Brice stadium, it satisfies two key expectations that fans look forward to before attending a football match: safety and comfort (Usydus, 2020). The stadium has adequate separators to ensure security and promote a sense of safety among the fans.

The climate in the current season is welcoming. Currently, the area around Williams-Brice Stadium is experiencing a cold season, which is welcoming to the local populace; hence, likely to attract a good number of fans who will grace the event. Also, the location of the site is likely to attract more fans. This is partly because the site is located in the central business district; hence, more fans can check in after school and/or work.

Marketing and Finance

According to Yu and Tan (2027), successful marketing is crucial for event organizers to generate significant revenue from sporting events. Marketers will leverage diverse print, digital, and electronic media to popularize the event prior to the game day. The organizers are cognizant of the reality that the scope of sponsorship by the partners will depend on the clout around the event. So far, Nike has committed to being the official event sponsor. A

lso, Adidas has committed to contributing to the organizers to ensure that the game is a success. Therefore, the media hype around the event incorporates messages from sponsors who have committed to gracing the event. Before the event, the marketers will distribute free giveaways, caps, and t-shirts to popularize the event.

On the other hand, the financial plan incorporates strategies for collecting as much revenue as possible from the event. For the TED College Bowl Game, the main revenue sources include ticket sales, sponsorships, and merchandise sales. Notably, the main sponsors, Nike and Adidas, will cater to the financial requirements in preparation for the event.

The sponsors and organizers will examine current bylaws and operational structures to ensure that the partnership is lawful and no one acts ultra vires of the standard operational rules. The following table shows sponsorship packages from the two main sponsors, Nike and Adidas.

Feature	Nike Sponsor Package	Adidas Sponsor Package
Sponsorship Fee	$250,000	$100,000
Merchandise exclusivity	As the main sponsor, Nike will provide players with merchandise fully labeled with the company name. The company will provide on-field team gear and apparel for both teams on matchdays.	Adidas will offer co-branded fan merchandise, including t-shirts and towels.
Hospitality tickets	Nike will offer 100 VIP ticket passes and 500 regular ticket passes. This is meant to encourage event attendance by fans.	On the sidelines, Adidas will finance 50 VIP suite passes and 100 regular suite passes.
Presentation of the player of the game	Nike will facilitate the acquisition of the player of the match trophy and the custom gear to be used during the presentation.	On the other hand, Adidas will offer the branded certificate for the player of the match and the merchandise bundle as a gift.
Community involvement	Nike will offer upcoming players branded merchandise and school donations to support upcoming talent.	Adidas will offer a post-match game day of service sponsorship as a way of giving back to the community.
Logo placement	The company will place logos on the 50-yard line end zones	Adidas will have the rights to stadium banners
Television streaming	Will be mentioned by all television networks present at the event	Will have rights to secondary mentions
Social media integration	There will be 10 dedicated posts and shared content	As a secondary sponsor, Adidas will be granted five dedicated posts and stories
Exclusivity	Nike will be the exclusive athletic apparel sponsor	Adidas will be the exclusive sponsor for athletic footwear and fan gear

 Organization

College Football Playoff Schedule

Sunday, June 1, 2025

Notre Dame vs Indiana

4 pm, Williams-Brice Stadium

Monday, June 2, 2025

Penn State vs South Carolina University

4 pm, Williams-Brice Stadium

Tuesday, June 3, 2025

Texas vs University of South Carolina

10 pm, Williams-Brice Stadium

Wednesday, June 4, 2025

Penn State vs Boise State

10 pm, Williams-Brice Stadium

Thursday, June 5, 2025

Notre Dame vs. Georgia

It is worth noting that before these gaming events, each team will receive a base amount and merchandise from the main sponsors, Nike and Adidas, to facilitate play. The amount extended to the teams will be used to cater for logistics and accommodation. Besides, players will look forward to getting a token from the sponsors’ offers to enhance their comfort and keep them motivated.

After the initial round one playoffs, the best four teams will proceed to the semi-finals, which will culminate in the final to determine the ultimate winner. Notably, the final match will be the major bowl event that is expected to attract the most fans. Given the population that surrounds the Williams-Brice Stadium, a good number of fans are expected to attend; hence, necessary security arrangements have been made to secure all stakeholders.

References

CMM Realty Inc. (2022, August 13). The Gates at Williams Brice. CMM Realty. https://www.cmmrealty.com/listings/the-gates/

Kokolakis, S. (2018). Critical success factors and their implementation in sports events organization and management [University of Stirling]. https://core.ac.uk/download/pdf/199408198.pdf

Usydus, S. (2020). Compostion of football stadiums and their surroundings. Space&FORM, 2020(42), 213–242. https://doi.org/10.21005/pif.2020.42.c-06

Yu, H., & Tan, Q. (2017). Research on sports sponsorship effectiveness. In Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017) (Vol. 32). Atlantis Press. https://doi.org/10.2991/emle-17.2017.98

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Event Bid Assignment Instructions

Overview

As if there are not enough college bowl games already, you are going to add one more! Your assignment is to make a plan for a new bowl game.

Instructions

Your assignment should include the following elements:

• Title page with your name, course, and the name of the new bowl game and location
• Abstract: a one paragraph summary of your project.
• Site Selection (you may not choose a location/stadium that has more than one college bowl game already)
  • Key features of the community
    • Describe the population, environment, climate etc.
  • Activities in the area
    • Hospitality (# hotels rooms in the area)
    • Entertainment & amusement options in the area
  • Stadium/Field
    • Name and key features/amenities of the stadium
    • Usable space for additional activities surrounding the event (fan zones, etc.)
      

      TED College Bowl Game

• Marketing & Finance
  • Develop two sponsorship plans/packages (for each include what price are you charging for sponsorship package and what value are you creating for the sponsors)
    • Naming rights partnership (select an appropriate naming rights partner)
    • Secondary corporate sponsorship level for non-naming rights corporate partners (no need to select sponsors)
  • Ticket pricing
    • Describe the various levels of tickets
• Organization
  • Date and time for the game (use the upcoming/current bowl season)
  • Schedule of events for teams (what organized events happen each day for the teams and fans? At least 5 days)
• Reference page (in Current APA format)

Be realistic and position your event accordingly, but have fun with this project! There is plenty of room for your own creativity.

Format: The project must be submitted in 12-inch font, double-spaced with 1-inch margins. The title page, abstract, and reference list must be on their own separate pages and are not considered in the page count. The body of the paper should be 5-6 pages and must follow current APA guidelines.

Sources in the Reference list should also be referred to in the body of the paper using current APA style. See the library website for more information on citing sources using APA style.

While you are encouraged to use as much reference material as possible to find your information, the entire written project must be your own work. Severe penalties will be enforced for plagiarizing information which includes cutting and pasting, copying from internet sources, or failing to cite your sources. All information used (articles, websites, etc.) should be referenced using APA format.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.