IMC DB 5

Clinician-patient communication is a significant aspect of the determinants of vaccination uptake because it tends to be the deciding factor for patients in accepting or declining a vaccine. A key takeaway from Chapter 13 of Public Health Communication: Critical Tools and Strategies is that message framing, building trust, and multimodal communication strategies are three essential aspects of encouraging health behaviors, including vaccination (Parvanta et al., 2018). Utilizing what I have learned to apply to my final project, I would incorporate digital and community outreach efforts to healthcare providers outside exam room walls. Social media campaigns, town halls, or telehealth presentations to the community can address vaccine hesitancy: IMC DB 5.

Provider Toolkit Strategy

The I Vaccinate provider toolkit exemplifies how real-time physician-to-patient communication can be optimized through a model of excellence. The “Vaccine Confidence Talking Points” scripted answers to patient concerns are valuable to the toolkit. This aligns with evidence-based practice to debunk myths and build confidence. Three aspects of this component that I would include in my Mississippi vaccination promotion plan include:

Personalized Messaging

The toolkit is based on personalized concerns and compassionate messages. Mississippi health providers can be educated on changing their approach to conversation depending on the population’s cultural and geographical inclinations.

Simplified Scientific Communication

The toolkit suggests that vaccine risks and benefits be described in plain, non-scientific terms. It can be integrated into web campaigns and outreach activities where providers provide vaccine information in a simple-to-understand format.

Repetition and Reinforcement

The toolkit also emphasizes repeating the same messages through various touchpoints. This can be achieved by utilizing various channels of communication, such as local radio, church groups, and public service announcements, to reinforce vaccination messages.

Supplemental Article Review

For this discussion, I reviewed the 1-2-3 Pap intervention article that evaluated a communication plan to improve HPV vaccine series completion among Appalachian women (Vanderpool et al., 2013). Key takeaways from this research study include behavioral intent and completion correlation, peer support and influence and impact of an educational DVD intervention.

Behavioral Intent and Completion Correlation

Women who believed all three shots of the HPV vaccine were needed to prevent cancer were more likely to complete the series.

Peer Support and Influence

Having a friend go with the individual to get vaccinated made it much more likely that the series of vaccinations would be completed.

Impact of an Educational DVD Intervention

Individuals who were exposed to an educational DVD about HPV and cervical cancer were 2.44 times more likely to complete the series of vaccinations than those who were exposed to the usual healthcare information only.

Application to the Mississippi Vaccination Plan

The 1-2-3 Pap study lessons directly translate to my Mississippi vaccine promotion strategy:

• Utilize Peer Support – Vaccinate individuals in groups through “Bring a Friend” incentives or community-wide vaccination events.
• Educational Video Campaigns – Produce brief, entertaining videos featuring local physicians and community leaders to dispel vaccine fears, mirroring the success of the 1-2-3 Pap intervention.
• Enhance Completion Messaging—Use text messaging and reminder calls to ensure individuals complete all vaccine doses necessary, just as the study reinforced completing the entire regimen.

In conclusion, Mississippi’s vaccination communication strategy can be strengthened with this integration to be more effective in tackling hesitancy and getting more into people’s arms, especially in rural and underserved communities. Strengthening provider-patient communication through personalized conversations, multimedia education, and community engagement can improve trust and awareness. Further, social networks, peer support, and culturally relevant messages will provide more comprehensive and inclusive outreach.

In addition, reiterating the great importance of finishing the entire vaccine course through follow-up reminders, educational campaigns, and the endorsement of healthcare providers can increase its acceptance. By utilizing these evidence-based strategies, public health outcomes will improve across diverse Mississippi populations by increasing vaccine confidence.

References

Parvanta, C. F., Nelson, D. E., & Harner, R. N. (2018). Public health communication: Critical tools and strategies. Jones & Bartlett Learning.

Vanderpool, R. C., Cohen, E. L., Crosby, R. A., Jones, M. G., Bates, W., Casey, B. R., & Collins, T. (2013). “1-2-3 Pap” Intervention Improves HPV Vaccine Series Completion Among Appalachian Women. Journal of Communication, 63(1), 95–115. https://doi.org/10.1111/jcom.12001

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Week 5 Discussion Prompt
Clinician-patient communication and physician recommendations is a key component of vaccination uptake– in fact, it can be THE deciding factor for patients choosing to consent to vaccinations or decline them. From Ch. 13, what are a couple of key takeaways that you could apply to your final project in terms of bringing in healthcare provider communication? Think creatively here–you are not limited to the constraints of the exam room!

Review the I Vaccinate provider toolkit found here:

• Website: provider.ivaccinate.org (See rdp)

You will see how this case study featured physician communication in real-time as a key component of their effort. Please choose ONE aspect of this toolkit that you’d recommend focusing on in your own efforts, and describe it here. You’ll highlight 3 things that you find to be insightful/helpful that you could tie into your own social marketing plan to encourage vaccination in Mississippi.

IMC DB 5

Read the 1-2-3 Pap supplemental article OR the Health communications impact supplemental article–both found on Blackboard. (YOU CHOOSE). Specify which article you chose, and list your key takeaways. Explain how these lessons could be applied to your own project (bulleted list is fine).

Resource:

• Parvanta, C.F., Nelson, D. E., & Harner, R. N. (2018). Public health communication. Critical tools and strategies. Jones and Bartlett Learning.