Barriers to Effective Communication- Intracultural and Intercultural Challenges
Understanding Intercultural Communication Is Critical
Good contact is required for the efficient transmission of knowledge and information. Cultural interaction is becoming increasingly important as markets evolve and become more intertwined (Neuliep, 2020). Intercultural communication allows members to increase their interest and the reputation of their organizations in a dynamic market environment. Intercultural communication skills help to strengthen discussions and aid in commercial contracts and agreements. At the most basic level, someone with this ability can connect professionally with people from diverse cultural backgrounds, avoiding potential misunderstandings and fostering a more positive relationship (Neuliep, 2020). Intercultural experience teaches people how to communicate with people from other cultures while also being aware of cultural differences.
The Importance of Context in Communication
Cultural differences have an impact on all aspects of global communication. People’s interactions reflect their cultural history and context. Anthropologists coined the terms low-context (LCC) and high-context (HCC) to describe the various styles of human communication (Jandt, 2017). The differentiation of societies into high and low societies highlights the gaps in cultural contact. Communication in high-context cultures focuses on the context, relevance, and tone underlying the message rather than just language.
Low-context societies, on the other hand, require messages to be explicitly stated in order to avoid the possibility of ambiguity, which will delay the communication cycle if a message is not clear enough. In the most extreme cases, leaving little room for interpretation can be fatal (Jandt, 2017).
References
Jandt, F. E. (2017). An introduction to intercultural communication: Identities in a global community. Sage Publications.
Neuliep, J. W. (2020). Intercultural communication: A contextual approach. SAGE Publications, Incorporated.
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Intercultural Communication
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