Promoting Positive Outcomes Through Targeted Communication Within Cultural Groups

Promoting Positive Outcomes Through Targeted Communication Within Cultural Groups

Healthcare access aims to improve comprehensive quality healthcare services for all people, regardless of their background. Because of its critical contribution to preventing and managing diseases, preventing premature deaths, reducing disabilities, and achieving health equity for all people, access to health care is a priority for Healthy People 2020. There are three components to healthcare access: timeliness of care, insurance coverage, and healthcare services. According to Healthy People 2020, access to health services means “the timely use of personal health services to achieve the best health outcomes.” The first step in accessing healthcare services is entering the healthcare facility. The next step is gaining access to a location where the required healthcare services are provided, and the final step is locating a healthcare provider with whom the patient can confidently communicate. Despite advancements in medicine and healthcare, there is a disparity in healthcare access for America’s minority population.

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Access to medical care has been a problem for various groups in America and other parts of the world. According to World Health Organization statistics, people of colour face barriers to accessing healthcare services. There is a significant disparity in access to healthcare services between white people and people of colour. There are barriers to health care that contribute to such differences in health. The first is healthcare costs. Currently, the cost of care is high, and health insurance coverage is required. Many ethnic groups in the country do not have easy access to healthcare or the means to pay for it. As a result, access to primary care has been a significant issue for some ethnic groups in the country. The next source of this disparity is insufficient or non-existent insurance. Unlike people of colour, the majority of white Americans have health insurance. Insurance coverage is critical for lowering healthcare costs and ensuring people access adequate primary care. Without healthcare coverage, health costs are out of reach for many people, particularly minorities, because most are poor.

The next barrier is a lack of healthcare services for minority groups. The final impediment is a lack of a culturally competent healthcare system. Minority groups face a significant challenge. Cultural competency is essential for healthcare delivery. A healthcare system that disregards the monitory culture creates a barrier to care. Within the healthcare institution, a culture should promote proper access to care for people of all ethnicities (Koh et al., 2014). People from different cultures have different reactions to the barriers. Such barriers, for example, result in unmet patient needs, delays in receiving care, financial burdens, avoidable hospitalization for the minority, and inability to obtain preventive services.

The solution encourages a positive outcome focusing on proper communication between cultural groups. Promoting positive effects necessitates implementing proactive strategies for improved communication between medical professionals and patients from various cultures. Education is the most effective communication program for promoting positive outcomes in a multicultural healthcare setting. Education is critical in informing patients, medical teams, and policymakers about the best action to reduce healthcare access barriers. Communication tools like mass media and social media are critical in educating the public about issues like insurance coverage. Education for public awareness is essential to achieving a positive outcome for healthcare access for a multicultural population. The success of such education via mass media communication depends on the plan to ensure that the target audience is reached and that the information is conveyed to them appropriately.

Healthcare communication planning considers the process and the resources required to ensure that information reaches the intended audience. Planning for communication to improve healthcare access will involve the following stages for a positive outcome when multicultural communication is at the centre stage. The first step is to identify the intended audience. The first target audience consists of healthcare professionals. These are the individuals who interact with patients from various cultures. They must understand that they play a critical role in creating a healthcare environment where everyone feels at ease regardless of cultural background (Rider et al., 2014). Aside from medical professionals, there are policymakers. Policymakers play a significant role in developing medical reforms and policies that enhance positive outcomes for multicultural populations’ access to healthcare. The final section is for patients or the general public. The next step is to determine the best method of communication for each party. Education through conferences and meetings is essential in spreading the message among healthcare professionals. Conferences and pushing for agenda changes through mass media, such as radio and television, are the best ways for policymakers to communicate multicultural issues affecting the healthcare system. Mass media complaints are the most effective way to reach the general public. These include a rolling program encouraging health practices such as getting insurance to improve primary care. Another vital forum is social media. Reaching out to people and educating them about a multicultural health issue is critical to achieving a positive outcome in terms of access to healthcare in the country and worldwide. The final method is to use available resources to carry out the plan; resources come in various forms. In his case, the primary resource is a medical professional who will be in charge of assisting with training and demonstration. They will discuss the significance of a multicultural healthcare system and the need for health diversity.

The evaluation process is critical to the success of the communication strategy. The evaluation determines whether the plan was successful in meeting the objectives. The evaluation plan entails developing a framework to assess the communication plan’s impact on improving positive development among the minority groups regarding healthcare access in the country. The evaluation tool will be an outcome survey asking critical questions about multicultural issues in the healthcare system to healthcare professionals, patients, and the general public. The goal will be to compare current diversity and multicultural issues to the situation before the communication plan.

Each target audience will have its own communication strategy. At conferences, there will be a discussion forum for policymakers. Aside from that, communication will take place via email. The proposed plan for resolving the situation will also be distributed via email and other forms of communication appropriate for policymakers. Various recommendations on achieving a culturally diverse hospital environment will be sent via email and other proper communication channels. The medical personnel will prioritize group discussions and discussions in social media groups. In such forums, medical professionals will be questioned about how diversity and multiculturalism can be achieved in healthcare settings. Aside from that, there will be telephone surveys and email surveys in which medical professionals will be asked to answer questions about the best approaches to multiculturalism in hospitals. The surveys sent via email will have a specific time limit. A small group of patients will be sampled, and their healthcare needs regarding access to better care will be discussed (Serrano et al., 2017). The cost of care, the communication system, and barriers within the healthcare system will be discussed and how such a system can be improved. Aside from focus group discussions, there will be surveys in which patients’ perspectives on cultural barriers to better access to care will be collected and discussed to find a better solution. Following collection, the discussion will be broadcast live on television and radio to ensure that everyone is reached and has the opportunity to contribute their thoughts. There will be a discussion page on the social media forum. People can express their views on the situation and potential solutions.

In a nutshell, communication aimed at key stakeholders in healthcare can promote positive outcomes in terms of healthcare access, particularly among the country’s minority population. A strategic communication plan aimed at policymakers, medical professionals, and individual patients is essential for ensuring a culture of diversity and inclusive approaches to medical care that improves medical access for all people.

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References

Koh, H. K., Blakey, C. R., & Roper, A. Y. (2014). Healthy People 2020: a report card on the health of the nation. Jama, 311(24), 2475-2476.

Rider, E. A., Kurtz, S., Slade, D., Longmaid III, H. E., Ho, M. J., Pun, J. K. H., … & Branch Jr, T. (2014). The International Charter for Human Values in Healthcare: an interprofessional global collaboration to enhance values and Communication in Healthcare. Patient education and counselling, 96(3), 273-280.

Serrano, K. J., Thai, C. L., Greenberg, A. J., Blake, K. D., Moser, R. P., & Hesse, B. W. (2017). Progress on Broadband Access to the Internet and Use of Mobile Devices in the United States: Tracking Healthy People 2020 Goals. Public Health Reports, 132(1), 27–31.

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Identify disparities in health among populations for a Healthy People 2030 health issue. For this assignment:

1. Describe the chosen Healthy People 2030 topic area and specific health issue.
   

   Promoting Positive Outcomes Through Targeted Communication Within Cultural Groups

2. Contrast causes of disparities related to this health issue within populations.
3. Propose a public health communication strategy to reduce disparity and promote health.
4. Outline a communication plan.
5. Describe an evaluation plan for the communication.
6. Create targeted communication for each population.
7. Reflect on learning through this project.