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Marketing, Pages: 1

SWOT Analysis and Strategic Marketing Recommendations – Popeyes

SWOT Analysis and Strategic Marketing Recommendations – Popeyes

The SWOT analysis for Popeyes

Strengths

·         Popeyes has a strong international brand presence with more than two thousand stores across the world (Helms & Nixon, 2010).

·         They have a strong radio and TV presence with a catchy phrase Love That Chicken

 Weaknesses

·         Compared to other parts of America, the brand in increasingly concentrated in Louisiana and Tennessee

·         African-Americans are the primary consumers of Popeyes, making it hard for the brand to expand its demographics
Opportunities

·         Focus on healthy items at a low cost since the consumer preference is continually changing (Helms & Nixon, 2010).

·         A health-conscious generation is growing, and this is an opportunity for Popeyes to create an innovative menu.

 Threats

·         There is increased competition from other fast-food brands such as KFC

·         There is a high rise in the costs of raw materials, labor, and operations.

Menu development is one of the strategic marketing recommendations because the menu needs to be continuously reviewed to find an optimal product mix that addresses the changing preferences of consumers. An increase in the number of restaurants is another strategy to enable further penetration of the existing markets because Popeyes is highly franchised.

Reference

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251.

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Question 

SWOT Analysis and Strategic Marketing Recommendations

SWOT Analysis and Strategic Marketing Recommendations

Consider the following restaurants: Pizza Hut, Popeyes, and Taco Bell.

When conducting a review of any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel and where they need to work, as well as what they can take advantage of out in the environment, as well as threats they need to prepare for.

Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats, and discuss why you labeled each as you did.
Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based on your reflection/analysis and the information that you have gained throughout the course. How did you arrive at these recommendations?

Number of pages: 1/2
References/sources: 1