Key Marketing Concepts and Their Impact on Professional Growth
The target audience for a new product will be people who are not consuming the current products being sold, for instance, vegetarians and vegans, as in Popeyes’ case. Customer service is all the people who seek goods and services from the company, be it online or offline, as well as those who have shown interest in the brand. Young people and teenagers are the greatest target audience on social media because they spend more time on the internet and various platforms such as Facebook and Instagram. The most important concept learned so far is the marketing mix because it describes a brand’s current position in terms of promotion, price, places of distribution, and the product itself and what can be done to take the brand to the next level as far as marketing is concerned (Goi, 2009). It will be useful in my current and future career in the creation of the right strategies and their implementation via effective tactics.
Reference
Goi, C. L. (2009). A review of the marketing mix: 4Ps or more? International journal of marketing studies, 1(1), 2.
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Question 
Key Marketing Concepts
Describe the three most important concepts you have learned about marketing in this course (who to target with a new product, customer service, and the use of social media to grow the business ).
Explain why these concepts will be useful to you in your current or future position.
On a side note, please leave me a little feedback on your take on the course. What did you like or not like, what would you have liked to have seen or taught in the class, how were my teaching tactics, did I communicate too much, not enough, or just right, etc.? Your feedback responses will not be reflected in any grade. I just want to get your overall take and feedback on the class so I can make any needed adjustments for the upcoming quarter. It has been a pleasure to be your instructor this quarter!
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