Importance of a Healthcare Plan to a Manager

A marketing plan within the context of Triage Centre will constitute the strategic and detailed plan intended to help the marketing manager accomplish marketing goals set out for marketing the services. The healthcare manager benefits from a marketing plan because the plans facilitate the identification of the target population for the Triage services and possibly establish mechanisms for attracting more patients to the facility whilst also maintaining the existing ones (Biancone et al. 2021). For instance, a good marketing plan creates awareness. It enhances the facility’s image because when the community receives the information about the established Triage Centre within a facility that didn’t have the program, they will be encouraged and motivated to prefer their services with the belief that the program enhances how the facility responds to patients.

The marketing plan can also help the healthcare manager anticipate and assess critical opportunities for improvement in service delivery, especially where there is provision for response and feedback (Bombard et al .2018). The center basically deals with service delivery and may continuously need improvements; the feedback systems proposed in marketing will facilitate these key areas that need improvement. The feedback systems enable managers to evaluate the needs within the facility that can be improved to enhance patients’ experiences, and the managers, therefore, use the responses to innovate new approaches that improve service delivery. The manager also benefits by enhancing the program’s performance by utilizing the marketing plan as a business tool to access new approaches that enhance performance. Additionally, the manager can leverage the marketing plan to develop a road map for actions and establish support systems for managing change and challenges so that the marketing is sustainable.

References

Biancone, P., Secinaro, S., Marseglia, R., & Calandra, D. (2021). E-health for the future. Managerial perspectives using a multiple case study approach. Technovation, 102406.

Bombard, Y., Baker, G. R., Orlando, E., Fancott, C., Bhatia, P., Casalino, S., & Pomey, M. P. (2018). Engaging patients to improve quality of care: a systematic review. Implementation Science, 13(1), 1-22.

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