Celebrity Endorsement of Diet Pepsi Among Teenagers – Beyoncé
The ideal brand ambassador for Diet Pepsi would be Beyoncé, and this is because she has remained among the most famous artists among teenagers (Dahlén, Lange, & Smith, 2009). Using her can help in aligning with the market since she is not only renowned, but she has also managed to stay in shape and having her speak on the reason it is good to drink Diet Pepsi is ideal when advertising the product. Social media is the best channel to use since it is the most popular media in today’s world. Primetime T.V would also be appropriate because it has many shows watched by teenagers. The best way to endorse Diet Pepsi is to discuss the ways it has a great taste and can quench one’s thirst without any calories. The ad can show Beyoncé drinking it after working out, which would help to sell it to teenagers since they are keen on dieting and maintaining their shape.
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References
Dahlén, M., Lange, F., & Smith, T. (2009). Marketing communications: A brand narrative approach. John Wiley & Sons.
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Question 
Celebrity Endorsement of Diet Pepsi
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times, businesses have celebrities wear, use, or talk about their products in their everyday lives, in interviews, and when they are out in public. So, with this concept in mind:
.Out of Beyonce, Jimmy Falon, Bill Gates, or Kelly Clarkson, who would you use to endorse Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity? How does this celebrity align with the new target market?
.Now, which media channels would you use to reach the particular target market with your selected celebrity endorser? How would you get your celebrity to actually endorse the product based on the introduction to the discussion board?
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