Project – Promotional Ad

Project – Promotional Ad

• Project background

The project entails increasing the customer’s client base by creating a preference for drive-through movie theatres. This will be achieved by selecting a spacious spot to hold the drive-through movie nights and weekends where people can maintain social distance while watching the movie and freely move around the area. The location of the drive-through movie theatre will be a serene environment with fresh air away from noisy business centers and busy roads to avoid noise interference as people watch the movie. Snacks will be sold at different spots to ensure that everyone can easily access them.

• Campaign objective

One of the objectives of the campaign is to encourage people to watch movies outside their homes so that they can interact with other people and reduce the boredom and loneliness that could be caused by spending too much time alone, particularly due to the restrictions put in place to stop the spread of Covid-19 such as restricting social gatherings. The second objective is to create a fun and safe movie theatre experience where people can watch movies in an open environment while maintaining social distancing to protect themselves from COVID-19.

• Target audience

Young people aged between 25 and 30 years who prefer outdoor group activities. Families with young children aged between 6 and 14 years prefer spending time as a family watching movies and engaging in different outdoor activities. People in middle-class society regularly watch movies released in theatres to avoid subscribing to channels where they can stream the movies.

• Competition

The main competition is conventional movie theatres because they do not restrict their clientele to people with cars and offer a warm and comfortable environment for watching movies.

• Big Idea

To establish a partitioned drive-through movie theatre where there is a specific parking spot for everyone to ensure that there is proper social distancing. The theatre will also be located in an area where there are trees nearby to provide a fresh airflow.

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NBC Today (May 2020) Drive-In Theaters Are Making A Comeback During The Coronavirus Pandemic
https://www.youtube.com/watch?v=M9lbZZluJ7E

Imagine you are employed with a drive-through movie theater chain. You are part of the marketing team tasked to write a creative description for a new marketing ad. Think of what is needed for this old but new business to be successful.
Provide an overview of the following:
1) Project background
2) Campaign objective
3) Target audience
4) Competition
5) Big Idea
Please write with details. Imagine that this document will go out to franchises and is the only information they have to understand the marketing plan.