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Exploring American Airlines Inc- Insights into Operations Strategy and Supply Chain

Exploring American Airlines Inc- Insights into Operations Strategy and Supply Chain

Preferred Company: American Airlines Inc

American Airlines Inc. is a holding company and the principal subsidiary of AMR Corporation(AMR). As one of the largest airline firms in the U.S., American Airlines is headquartered in Fort Worth, Texas, and engages with scheduled air transportation. Additionally, the company provides leasing, consulting, telemarketing, and airport ground management in its cargo division and its group of subsidiaries and other regional carriers operating under the name American Eagle. Other than its mainline carriers, American Airlines is a founding member of the Oneworld alliance, another world-leading airline known for its highest level of service and convenience. Its primary mission is to provide safe, dependable, and other numerous services to its customers.

Interest in Researching and Visitation

I am interested in researching the company to explore its historical development. Business history has become an important part of academic history. It will offer insights into how the company truly is, its value, and how its living legacy and historical roots impact its every level. As such, American Airline’s historical development virtually shows the founding bedrock on which it stands to date by highlighting both the good times and bad times and every aspect of its legacy. In the same vein, I am interested in visiting the firm to make the compilation and sharing of the firm’s history enjoyable and successful. In this way, it will be easier to reflect on the values that guided the company and honor the efforts that catapulted it to its current successful position. Therefore, the interest in researching and visiting American Airlines is premised on determining its corporate history and sharing the experience, both lows and highs, that constitute its present success.

Date and Schedule for the Tour

Table 1: Schedule for Company Tour

Day 1 Time Location
Completing visitors’ forms 8.30 am – 8.50 am Reception Desk
Introduction and Tour of the company’s office space 9.00 am – 10.30 am Administration Block
Positions and departments overview with the manager

Discuss departments and the firm’s culture

Review the firm’s business strategy

Discuss flight notification procedures, including lateness, illness, scheduling vacation, and personal holidays

10.45 am – 1.00 pm Manager’s Office
Day 2 Time Location
Completing demographic survey 8.15 am – 9.00 am HR manager’s office
Reviewing organizational reporting and work schedule reports 9.00 am – 10.00 am HR manager’s office
Review description and performance expectations for various job positions 10.30 am – 12. 30 am Manager’s Office

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Question 


For this milestone, you will select the company you will research for the final project and schedule a tour to take place during Module 4 or 5.

Exploring American Airlines Inc- Insights into Operations Strategy and Supply Chain

Exploring American Airlines Inc- Insights into Operations Strategy and Supply Chain

For your final project in this course, you will research and visit a company and prepare a PowerPoint presentation communicating general company information, the operational strategy of the firm, the value chain for the firm, products offered and customization strategies, process and layout decisions, the supply chain of the firm, as well as a general summary of the visit. It is important to identify a company that you find interesting early in the course, as you will be continuously working on this project throughout the course.