Online Marketing Research – Microsoft Azure SQL and Knack Database
The two databases for this discussion are Microsoft Azure SQL database and Knack database. On the one hand, Microsoft Azure is an intelligent, flexible, fully managed cloud-based database service that Microsoft owns. According to Das et al. (2019), the database can be utilized for business research to obtain relevant data that can be used to answer research questions. Microsoft operates the database on users’ behalf, which makes it available. Various features can be used in the database to enhance market research that will, in turn, secure business continuity. Notably, this is possible because various features offered by the database, such as NoSQL, relational, and memory databases, are available to select. The database can be used for marketing research that is large in terms of size because the database offers a scalability advantage, availability of infrastructure management, and sufficient security. Additionally, the database makes research simple due to its simplicity drawn from embedded intelligence.
On the other hand, the knack database is another online informational platform that can be relied upon for market research. Knack was founded in 2010 and has been operational since, allowing researchers to structure, connect, and extend all data types with no coding requirements. Despite its ability to undertake difficult tasks, the database is simple to use, helps researchers undertake various functions faster, and makes retrieving data from secure locations easier. One notable element of the database is the tools that are availed, which can be used by market researchers to advance the needs (Saura, 2021). For instance, the database has intuitive design tools that help market researchers navigate easily in securing and obtaining relevant information. The tool is such an important aspect for market researchers because they do not need technical knowledge on how to use it. After all, it is designed in a simple manner that allows easy understanding and navigation. Finally, the database offers real-time responses such as graphs, tables, and pivot tables that are important to market researchers.
References
Das, S., Grbic, M., Ilic, I., Jovandic, I., Jovanovic, A., Narasayya, V. R., … & Chaudhuri, S. (2019). Automatically indexing millions of databases in Microsoft Azure SQL database. In Proceedings of the 2019 International Conference on Management of Data (pp. 666-679).
Saura, J. R. (2021). Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102.
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