Questionnaire Design and Sampling Collecting Data

Questionnaire Design and Sampling Collecting Data

The research project aims to evaluate Yuda Inc.’s use of social media platforms and identify areas of improvement. The protocol for administering the survey and collecting data from the sample of respondents will be discussed in this paper. The survey questions will be used to assess Yuda Inc. and its customers’ cognitive, affective, and conative attitudes toward social media platforms. The questions are designed to align with the research objectives and provide valuable insights into how social media platforms contribute to the company’s profitability and the optimal number of social media platforms beneficial to Yuda Inc. at any given time.

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Protocol

An online survey tool will be used to administer the survey to a sample of respondents. Respondents will be given a one-of-a-kind link to the survey. Qualtrics will be the online survey tool. Qualtrics is a popular survey tool that offers a variety of survey question types, including multiple-choice, open-ended, and matrix questions (Miller et al., 2020). The survey tool will be simple to use and compatible with a variety of devices, including smartphones, tablets, and laptop computers.

Sampling

A stratified sampling technique will be used to select the survey sample. To ensure that the sample is representative of the population and that respondents’ opinions are taken into account, stratified sampling will be used. Yuda Inc.’s social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, will serve as the sampling frame. The sampling frame will comprise the company’s followers on these platforms. To ensure that the sample is representative of the population under study, respondents will be chosen at random from each social media platform. In research, random sampling is frequently used because it ensures that every person in the population has an equal chance of being included in the sample (Bhardwaj, 2019). This reduces sampling bias and increases the generalizability of the results to the entire population (Bhardwaj, 2019). A sample size calculator will be used to calculate the sample size for the survey, assuming a large population.

Survey Administration

The survey will be self-administered, which means that respondents will complete it on their own time. The survey will take about ten minutes to complete, and there will be no incentive for respondents to participate. The survey will begin with an introduction explaining the objectives of the research project and the significance of respondents’ participation in the survey. The introduction will also assure respondents that their responses will be kept confidential and anonymous. Respondents will be required first to answer the demographic questions. The demographic questions will gather data on respondents’ age, gender, and income. These questions will aid in understanding the characteristics of the sample and provide insights into how these characteristics relate to respondents’ attitudes and perceptions of social media platforms. In addition, demographic data will be used to classify respondents and analyze data.

Next, the demographic questions will be followed by the survey questions (See – Appendix A). The survey questions will be a combination of the Likert scale, Semantic Differential Scale, and multiple-choice questions. Respondents will be given detailed instructions on how to complete the survey questions. The questions will be straightforward and will pertain to Yuda Inc.’s use of social media platforms. Respondents will be required to complete all survey questions for data collection to be complete.

Data Collection Methods

The survey data will be analyzed using descriptive statistics and inferential statistics. The data collected from the survey will be summarized using descriptive statistics. This will include calculating the survey questions’ mean, median, and mode. Inferential statistics will be used to draw conclusions about the population being studied based on the sample data. Hypothesis testing and regression analysis will be included.

Conclusion

In conclusion, the survey administration protocol will be followed in order to administer the survey and collect data from the sample of respondents. Qualtrics will be used to administer the survey online, and respondents will be chosen using a stratified sampling technique. The survey will be self-administered and should take no more than ten minutes to complete. The survey questions will be a combination of the Likert scale, Semantic Differential Scale, and multiple-choice questions.

References

Bhardwaj, P. (2019). Types of Sampling in Research. Journal of the Practice of Cardiovascular Sciences, 5(3), 157. Researchgate. https://doi.org/10.4103/jpcs.jpcs_62_19

Miller, C. A., Guidry, J. P. D., Dahman, B., & Thomson, M. D. (2020). A Tale of Two Diverse Qualtrics Samples: Information for Online Survey Researchers. Cancer Epidemiology and Prevention Biomarkers, 29(4), 731–735. https://doi.org/10.1158/1055-9965.EPI-19-0846

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The purpose of this assignment is to describe effective data collection techniques.

Please Note: You will be developing and implementing a Marketing Research Project throughout the course, culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns & Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps of the Marketing Research Process.

Questionnaire Design and Sampling Collecting Data

The following Assignments will comprise the majority of the information needed to complete your Market Research Report:

• Topic 2 Writing Assignment: Research Problem and Objectives
• Topic 4 Writing Assignment: Survey Design
• Topic 5 Paper: Collecting Data
• Topic 7 Paper: Data Analysis

For this assignment, considering the Survey Design assignment in Topic 4, write a 500-750 Word Paper (excluding title, reference, and appendix pages) following APA 7th Edition Style Rules addressing the following criteria:

1. Protocol to be used for administering your survey (This should be an explanation of how your survey will be presented to and collected from your sample).
2. Rationale for how administration protocol will support your research objectives.
3. Description of which survey questions will be used (from the Survey Design Assignment, still a minimum of 10). Explain why you are using these questions and if/why any questions have changed since the last assignment, based on feedback from the Survey Design Assignment (Include your updated Survey as Appendix A at the end of your paper (DO NOT just provide a link to your survey online) and refer to the question numbers as you complete the requirements for this section).
4. Description of methods for data collection to be implemented for each question (think about how the data will be statistically analyzed).

Your Paper must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).