Traditional Media Kit vs. a Digital Media Kit

Traditional Media Kit vs. a Digital Media Kit

A media kit consists of a set of promotional materials that provides information about a company to researchers and reporters, such as the news media so as to help them write articles. Although media kits have become less famous in today’s digital age, where information can be found on websites, the media kits are still useful and important as they have a specific purpose and focus beyond what websites only convey.

Media kits have a lot of information about the company, and traditionally, they were sent to desired people such as journalists or clients so as to give them a full understanding by including employee contact details, company history, services, and much more. Media kits can be available as pdf or documents (Arriagada & Ibáñez, 2018).

Consistently, traditional media kits are advantageous as compared to digital media links since they are mostly done in hard copies, so they can be accessed even with no internet connection available or devices that can access websites. They can also reach a diverse audience and are easier to process. In conclusion, media kits are the best, most advantageous, and more convenient way to advertise companies as they show the details and what they have to offer.

References

Arriagada, A., & Ibáñez, F. (2018). Social media influencers and digital branding: Unpacking the ‘Media Kit ’ as a market device. Association of Internet Researchers.

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(200 words) Creating media kits can be advantageous for a client. What is the advantage of a traditional media kit vs. a digital media kit?

Traditional Media Kit vs. a Digital Media Kit